Aug. 13 - Pepsi docuseries supports Black-owned restaurants | Walmart names Publicis media AOR

Walmart hands US media duties to Publicis as it ramps up omnichannel focus; Campaign Trail: Dropbox injects humanity into file storage with revamped brand platform; General Mills unlocks mobile rewards with back-to-school campaign; Google, TikTok increase privacy, safety protections for teens View online | Signup | Forward

Daily Dive Aug.​ 13,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Adobe Prepare yourself and your career for what comes next. Register now for this dynamic virtual event, featuring 20+ sessions, keynotes, and networking, all designed to get you ready for all that comes next.   Pepsi's new docuseries spotlights Black cuisine in snackable episodes The episodes are hosted by celebrity chef Marcus Samuelsson and build on the soft drink maker's "Dig In" initiative to support Black-owned restaurants. Walmart hands US media duties to Publicis as it ramps up omnichannel focus Estimated to be the top retail advertiser this year, the big-box store is looking to link ad planning and buying closer to creative with a longtime agency partner. Column Campaign Trail: Dropbox injects humanity into file storage with revamped brand platform Along with a simplified visual identity, "For All Things Worth Saving" zeroes in on how Dropbox powers people's passion projects, creative ventures, work tasks and personal archives. Sponsored Content by Cvent The evolution of event engagement Explore new opportunities in the event channel and how event types like virtual and hybrid can contribute to your overall goals in generating marketing-fueled engagement. General Mills unlocks mobile rewards with back-to-school campaign The mobile activation is a central part of both the sweepstakes and the CPG giant's efforts to drive online orders for retailers that sell its products. Google, TikTok increase privacy, safety protections for teens Policies that limit engagement and ad targeting come as tech giants are under increased regulatory scrutiny, and follow similar moves by Facebook. Opinion Back from the brink: Why the CMO role has experienced a resurgence CMOs must be agile enough to capitalize on strategies that will align brand values and consumers, while also being prepared to change direction at any time, writes Toluna's Janice Caston. Read more news Featured Resources FROM: StackAdapt Consumer Analysis and Campaign Recommendations [Report] Consumer Trends and Travel Marketing in the US [Report] B2B Ad Spend Growth Trends and Strategies [Report] Evolving Shopping Behaviors and Emerging Ad Channels for CPG From Our Library Playbook 4 Tips for Capitalizing on Evolving Consumer Behaviors Afterpay Trendline The world of e-commerce post-pandemic Webinar - on demand Uncovering New Customer Insights with Property Data CoreLogic Playbook Why You Need to Throw Your Ideal Customer Profile Out the Window QuickPivot Playbook Measuring the Metrics That Matter: 3 Steps for Digital Marketers NinjaCat View all resources What We're Reading Retail Dive Authentic Brands Group to acquire Reebok for $2.5B TechCrunch Disney+ beats expectations to reach 116 million subscribers in Q3 Ad Age Reddit hits $100 million in ad revenue after axing programmatic ads The Wall Street Journal Nielsen Asks to Take a Break From Key Media-Industry Seal of Approval Adweek How the Pandemic Has Forced CMOs to Rethink Performance Priorities Suggest a story we should read Upcoming Events Lifecycle Marketing and the 3 Biggest Points of Leverage for Consumer Brands Today Aug. 19, 2021 - Aug. 19, 2021 | Webinar 2pm ET The Future of Retail: Boost Customer Loyalty in the Digital World Aug. 26, 2021 - Aug. 26, 2021 | Webinar 11am ET The Role of Direct Mail in Your Digital Marketing Strategy Aug. 26, 2021 - Aug. 26, 2021 | Webinar 2 pm ET Top Growth Strategies to Gain Traction and Win Customers Now Aug. 31, 2021 - Aug. 31, 2021 | Webinar 2pm ET Company Announcements Press releases from companies in your industry. MERGE Unites With Blue Moon Digital, Inc. to Offer Data-Driven Performance Marketing Press release from MERGE Post a press release Dive Into a Topic Mobile Creative Social Media Video Agencies Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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