| | Hi there, Are you looking for an actionable roadmap to help you build and optimize your B2B marketing strategy? If so, The Clear & Complete Guide to Account-Based Experience (ABX) is for you. Written by Jon Miller, the original Marketo co-founder and now Demandbase CMO, the book outlines everything Jon has learned from 20+ years in B2B marketing – including insights from top B2B marketing leaders, practical tips, and worksheets to teach you how to: - Budget for your marketing and account-based programs,
- Build an all-star team with an account focus that leverages your current team,
- Create a trustworthy brand that will amplify the success of your entire go-to-market,
- Use intent and engagement insights to reach your best accounts with the right content, at the right time,
- Organize your data to orchestrate relevant, trusted marketing and sales actions throughout the B2B buyers' journey, and
- Track and measure your account programs to prove ROI and scale.
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