Aug. 20 - Ram supports live music's cautious return | Brands tap into 'emergent culture' with Discord

How Discord aids brands' quest to engage fans around 'emergent culture'; American Eagle homes in on Twitch with new creator partnership; WWE expands digital footprint with John Cena-inspired NFT, Spotify partnership View online | Signup | Forward

Daily Dive Aug.​ 20,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Semrush A Complete Toolkit for Backlink Analytics Find backlink opportunities and boost your SEO with the fastest and largest backlink database ever built. Get Free Access Now.   Ram tracks emerging bands as they hit the road again in latest music play The Stellantis-owned automaker will supply up-and-coming artists with a touring vehicle amid a period of renewed uncertainty for live music. How Discord aids brands' quest to engage fans around 'emergent culture' Chipotle, Hot Topic and Jack in the Box are among the marketers that have established a foothold on the group chat platform. American Eagle homes in on Twitch with new creator partnership As Twitch's Official Apparel Partner, the brand will run a weekly segment around gaming, a five-part docuseries spotlighting streamers and merchandise. Sponsored Content by Cvent Dialing up your event engagement whitepaper Learn how top marketers are driving more ROI from their event channel (and you can too.) Download now. WWE expands digital footprint with John Cena-inspired NFT, Spotify partnership Ahead of its "SummerSlam" pay-per-view event, the wrestling organization is leveraging Spotify's Clubhouse clone to offer live conversations. Read more news Featured Resources FROM: VAB VAB Audience-Based Buying Insights Center Equip yourself with the definitions of common terms and concepts on audience-based TV buying Learn why 90% of brand marketers are evolving to an audience-first buying approach and get an insider's look at their new buying strategies Get guidance from real-world case studies showing how audience-based TV buying is driving business KPIs for brands From Our Library Webinar - on demand Using Text Marketing to Boost Brand Engagement mGage Webinar - on demand Lifecycle Marketing and the 3 Biggest Points of Leverage for Consumer Brands Today Simon Data Webinar - on demand Uncovering New Customer Insights with Property Data CoreLogic Survey Report Connecting with the Post-Pandemic Consumer Using First-Party Data Criteo Trendline Latest trends and developments in influencer marketing View all resources What We're Reading Ad Age FTC Hits Facebook With New Antitrust Case Variety Adobe to Buy Video-Production Platform Frame.io for About $1.3 Billion Today Workers at all US Nabisco bakeries are on strike, potentially disrupting Oreo supply Suggest a story we should read Company Announcements Press releases from companies in your industry. Verfacto brings future-proof marketing to Shopify stores Press release from Verfacto Mobivity’s Trusted Redemption Technology Awarded Patent from U.S. Patent & Trademark Office Press release from Mobivity Post a press release Dive Into a Topic Mobile Creative Social Media Video Agencies Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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