Aug. 24 - Pepsi rouses football fans to stay home | Walmart to host back-to-school concerts

Walmart sends musicians home for back-to-school concerts, shoppable livestream; How QSR loyalty programs stack up in 2021; LG finds new recipe for kitchen experiences with media channels like Twitch; Accenture Interactive names Droga CEO at inflection point for marrying creativity, tech View online | Signup | Forward

Daily Dive Aug.​ 24,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Adobe Don't miss out: Experience Makers Live. Get ready for growth at this free virtual event. It's an experience you can't afford to miss.   Pepsi and 'Billions' star rouse football fans to watch at home A campaign for the upcoming NFL season plays on consumer eagerness to leave their homes and includes a merchandise tie-in. Walmart sends musicians home for back-to-school concerts, shoppable livestream The big-box retailer is also hosting a TikTok challenge to honor teachers using a hashtag that had 1.7 billion views as of press time. How QSR loyalty programs stack up in 2021 Chains from McDonald's to Burger King are adding loyalty programs for the first time to attract and retain customers, and they're gaining ground against rivals' long-standing programs. Sponsored Content by Nutshell Are your marketing emails falling into a black hole? Stand out in any inbox with Nutshell's expert guide to writing marketing emails. Download it here! Q&A LG finds new recipe for kitchen experiences with media channels like Twitch Head of Marketing Peggy Ang explains how the brand is trying to "rewrite the playbook" on marketing home appliances and electronics. Accenture Interactive names Droga CEO at inflection point for marrying creativity, tech In the two years since Accenture acquired Droga5, agency rivals focused more on consultative services that have served them well during the pandemic. Read more news Featured Resources FROM: #paid Turn influencer marketing to a scalable channel Download the 2021 influencer marketing performance report Curious what influencers charged brands last year!? Here are the real numbers Find influencers for your brand in minutes + $550 credit From Our Library Playbook Why C-Level Marketers Are Turning to Creative Automation Celtra Webinar - on demand Lifecycle Marketing and the 3 Biggest Points of Leverage for Consumer Brands Today Simon Data Playbook The death of the cookie: Where do online marketers go from here? Habu Playbook Why You Need to Throw Your Ideal Customer Profile Out the Window QuickPivot Playbook Measuring the Metrics That Matter: 3 Steps for Digital Marketers NinjaCat View all resources What We're Reading Bloomberg YouTube Boasts $30 Billion in Payments as Creator Wars Heat Up TechCrunch TikTok is building its own AR development platform, TikTok Effect Studio The Wall Street Journal Urban Outfitters to Take On Poshmark With Its Own Thrift Store App Suggest a story we should read Upcoming Events The Future of Retail: Boost Customer Loyalty in the Digital World Aug. 26, 2021 - Aug. 26, 2021 | Webinar 11am ET The Role of Direct Mail in Your Digital Marketing Strategy Aug. 26, 2021 - Aug. 26, 2021 | Webinar 2 pm ET Top Growth Strategies to Gain Traction and Win Customers Now Aug. 31, 2021 - Aug. 31, 2021 | Webinar 2pm ET Company Announcements Press releases from companies in your industry. Side Door Launches ‘Back To Live’ Program, offering subsidies for live and virtual shows hosted in unique spaces Press release from Side Door Access Post a press release Dive Into a Topic Mobile Creative Social Media Video Agencies Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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