Aug. 10 - Cheez-It makes e-commerce play with DTC site | Reese's Puffs turns cereal boxes into AR synths

Reese's Puffs turns cereal boxes into AR synthesizers; Miller High Life delivers dive bars with patio set giveaway; WPP posts 19% growth as clients continue 'fundamental shift' toward digital; Neiman Marcus reintroduces itself post-bankruptcy with fall push View online | Signup | Forward

Daily Dive Aug.​ 10,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Adobe Prepare yourself and your career for what comes next. Register now for this dynamic virtual event, featuring 20+ sessions, keynotes, and networking, all designed to get you ready for all that comes next.   Cheez-It celebrates 100 years with DTC site offering fanny packs, exclusive snacks The commerce play aims to help the Kellogg brand introduce new product concepts and receive customer feedback faster. Reese's Puffs turns cereal boxes into AR synthesizers A collaboration with creative agency Anomaly, the effort follows previous music-related tie-ups with rappers Travis Scott and Lil Yachty. Miller High Life delivers dive bars with patio set giveaway The Molson Coors-owned brand is capitalizing on a nationwide shortage in patio furniture to fuel its online sweepstakes. Sponsored Content by UserTesting Don't mistake your digital transformation with your customer experience Many organizations seem to think that if they invest enough in their digital transformations–customer loyalty and dollars will follow. But this approach misses a key point: Digital transformations shouldn't be just about the digital. WPP posts 19% growth as clients continue 'fundamental shift' toward digital Raising guidance for the year, CEO Mark Read said there are "good-sized opportunities" for acquisitions in areas like e-commerce, marketing technology and data. Neiman Marcus reintroduces itself post-bankruptcy with fall push Along with print, digital, native content and social elements, the campaign features the return of "The Book," available last year only in digital form. Spotify's What's New feed could generate repeat visits for brands The feature sees the streaming audio app adopting social media strategies to boost engagement with mobile consumers. Read more news Featured Resources FROM: StackAdapt Consumer Analysis and Campaign Recommendations [Report] Consumer Trends and Travel Marketing in the US [Report] B2B Ad Spend Growth Trends and Strategies [Report] Evolving Shopping Behaviors and Emerging Ad Channels for CPG From Our Library Playbook 4 Tips for Capitalizing on Evolving Consumer Behaviors Afterpay Trendline The world of e-commerce post-pandemic Webinar - on demand Launching Successful Brands in the CPG space: A Case Study Upsiide Playbook The Future of Data Collaboration in a Privacy-First, Industry-Driven World Habu Playbook Why You Need to Throw Your Ideal Customer Profile Out the Window QuickPivot View all resources What We're Reading Venture Beat How Pizza Hut aims to turn weather forecasts into sales Business Insider SpaceX and Canadian startup launching space-advertising satellite Variety Barstool Sports in Talks With MLB on Deal to Livestream Games CNBC How Apple’s upcoming email privacy update could change what’s in your inbox Suggest a story we should read Upcoming Events How AI-driven personalization is redefining customer loyalty Aug. 10, 2021 - Aug. 10, 2021 | Webinar 2pm ET Uncovering New Customer Insights with Property Data Aug. 11, 2021 - Aug. 11, 2021 | Webinar 2pm ET Lifecycle Marketing and the 3 Biggest Points of Leverage for Consumer Brands Today Aug. 19, 2021 - Aug. 19, 2021 | Webinar 2pm ET The Future of Retail: Boost Customer Loyalty in the Digital World Aug. 26, 2021 - Aug. 26, 2021 | Webinar 11am ET Dive Into a Topic Mobile Creative Social Media Video Agencies Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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