Aug. 16 - Jif looks to bridge rap's generational divide | Ben's Original's first campaign since rebrand

Ben's Original spotlights diverse families in first campaign since rebrand; Bacardi's first NFT auction supports premium expansion, Black-owned bars; Campaign Trail: Dropbox injects humanity into file storage with revamped brand platform; General Mills unlocks mobile rewards with back-to-school campaign View online | Signup | Forward

Daily Dive Aug.​ 16,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Semrush A Complete Toolkit for Backlink Analytics Find backlink opportunities and boost your SEO with the fastest and largest backlink database ever built. Get Free Access Now.   Jif bridges rap's different styles with 'epically absurd' ads featuring Ludacris An original song and spots costarring fellow rapper Gunna play off some fans' thinking that newer rappers sound like they have a mouthful of peanut butter. Ben's Original spotlights diverse families in first campaign since rebrand Doubling down on inclusion, the brand formerly known as Uncle Ben's gave each group the same rice to see the various dishes they would make. Bacardi's first NFT auction supports premium expansion, Black-owned bars Proceeds from the digital collectible's auction will go toward an initiative helping Black-owned establishments acquire liquor licenses. Sponsored Content by Valassis, a Vericast business. Will cautious optimism generate engagement with brands? How people think about shopping, work and socializing is influencing their return to a new world and your brand. Learn more in the 2021 Consumer Intel Report. Download now. Column Campaign Trail: Dropbox injects humanity into file storage with revamped brand platform Along with a simplified visual identity, "For All Things Worth Saving" zeroes in on how Dropbox powers people's passion projects, creative ventures, work tasks and personal archives. General Mills unlocks mobile rewards with back-to-school campaign The mobile activation is a central part of both the sweepstakes and the CPG giant's efforts to drive online orders for retailers that sell its products. Instagram tests ads in Shop tab, further building out e-commerce potential A select number of U.S. brands — including Away, Boo Oh and Clare Paint — will be able to test ads that appear as tiles in the app's shopping hub. Read more news Featured Resources FROM: VAB VAB Audience-Based Buying Insights Center Equip yourself with the definitions of common terms and concepts on audience-based TV buying Learn why 90% of brand marketers are evolving to an audience-first buying approach and get an insider's look at their new buying strategies Get guidance from real-world case studies showing how audience-based TV buying is driving business KPIs for brands From Our Library Webinar - on demand Untapping YouTube's Unparalleled Advertising Potential Adtaxi Trendline The era of personalization in retail Webinar - on demand Uncovering New Customer Insights with Property Data CoreLogic Survey Report Connecting with the Post-Pandemic Consumer Using First-Party Data Criteo Trendline Latest trends and developments in influencer marketing View all resources What We're Reading TechCrunch Reddit is quietly rolling out a TikTok-like video feed button on iOS Bloomberg Amazon’s Move Into Podcasts Was a Big Advertising Play All Along Digiday Google is quietly meeting with a select group of publishers each month to talk Privacy Sandbox tech Suggest a story we should read Dive Into a Topic Mobile Creative Social Media Video Agencies Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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