April 7 - Impossible Foods mimics burger ads in first national push | Molson Coors puts giant QR codes on runners

For Walmart, some pandemic-related marketing changes will endure longer than others; Molson Coors puts giant QR codes on runners to push low-calorie beer; EMarketer: Amazon's share of US digital ad market hits 10% for first time; Orbitz supports inclusive positioning with 'Travel As You Are' campaign View online | Signup | Forward

Daily Dive April​ 7,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Conversica Learn How AI Drives More Sales, Faster Learn how Sales, Marketing, and Customer Success teams are using Conversational AI to scale their workforces and increase revenue. The future of work is here! Read More   Impossible Foods eyes meat eaters in first national ad push Produced by Wieden+Kennedy, the creative is reminiscent of burger chain ads and pitches the brand's food as "meat for meat lovers — made from plants." For Walmart, some pandemic-related marketing changes will endure longer than others Executives speaking at the MMA's Impact conference talked up strong results for experiential activations on the same day the retailer announced hiring its first chief creative officer.  Molson Coors puts giant QR codes on runners to push low-calorie beer Consumers who got close enough to scan giant codes worn by pro runners received a rebate for a 12-pack of Coors Pure, its first organic brew. Sponsored Content by Ragan Showcase Your Influential Nonprofit Communications Work Enter your comms campaigns and content into PR Daily’s Nonprofit Communications Awards by April 23. EMarketer: Amazon's share of US digital ad market hits 10% for first time Google's ad business is most threatened by Amazon's growth as marketers shift their search spending to reach online shoppers. Orbitz supports inclusive positioning with 'Travel As You Are' campaign With a revamped hub for inclusive travel and a national campaign, Orbitz looks to reaffirm what it says is a commitment to LGBTQ travelers that dates back to the early 2000s.  Read more news Featured Resources FROM: Khoros The Untapped Value of Organic Customer Feedback [Whitepaper] The Difference Between Customer Experience & Customer Feedback [Case Study] How Orvis Converted 58% of Returns into Exchanges [Product Sheet] Omnichannel Analytics for Organic Customer Feedback From Our Library Playbook Deriving Outcomes From Digital Marketing Initiatives StackAdapt Trendline The rise in consumption of connected TV Webinar - on demand How to Improve Your Ad Spend Efficiency and Exceed Your Revenue Target Postclick View all resources What We're Reading The Drum Cannes Lions U-turns on physical festival for 2021 – what you need to know Ad Age Toms modernizes brand, introduces new charity model to appeal to Gen Z Adweek Hulu Unveils Brand Redesign as the Streaming Competition Heats Up Digiday Roku plans to debut Roku Recommends, brand-sponsored videos to promote programming across its connected TV platform Suggest a story we should read Upcoming Events Unlocking the Power of Customer Loyalty April 14, 2021 - April 14, 2021 | Webinar 2pm ET 5 Tactics to Drive Subscriber Growth April 22, 2021 - April 22, 2021 | Webinar 2pm ET 2021 Consumer Research: How COVID Changed Online Shopping and Brand Trust April 27, 2021 - April 27, 2021 | Webinar 2pm ET Dive Into a Topic Mobile Creative Social Media Video Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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