April 6 - Budweiser helps fans scream atop a mountain | IPG opens direct line to TikTok creators

IPG teams with TikTok to deepen brand clients' access to creator culture; Neutrogena opens its first brand studio to create original content; Mobile app is home base as Angie's List rebrands to Angi; Attention marketers: Building vaccine confidence is key for a 'return to normal' View online | Signup | Forward

Daily Dive April​ 6,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Conversica Learn How AI Drives More Sales, Faster Learn how Sales, Marketing, and Customer Success teams are using Conversational AI to scale their workforces and increase revenue. The future of work is here! Read More   Budweiser social push helps fans scream profanities atop a mountain To promote its first Utah-themed beer, the brewer launched a campaign that celebrates the "charming way" residents of the state swear. IPG teams with TikTok to deepen brand clients' access to creator culture A multiyear deal includes quarterly "Creator Camps" where talent from the platform will provide advice on upcoming campaigns. Neutrogena opens its first brand studio to create original content Actress Kerry Washington produced Neutrogena Studios' first offering, a short film titled "In the Sun" that focuses on skin safety. Sponsored Content by Resonate Meet the disrupted consumer: State of the consumer 2021 What's next for the disrupted consumer, rocked by pandemic and unrest? Find out in our latest report. Mobile app is home base as Angie's List rebrands to Angi The reformatted Angi app's features include the ability to buy pre-priced jobs, an option to pay a service provider directly and financing choices.  Opinion Attention marketers: Building vaccine confidence is key for a 'return to normal' Given the positive data about COVID-19 vaccines, growing understanding among the public is ultimately a marketing and communication challenge, writes Gartner's Tim Barlow. Read more news Featured Resources FROM: Khoros The Untapped Value of Organic Customer Feedback [Whitepaper] The Difference Between Customer Experience & Customer Feedback [Case Study] How Orvis Converted 58% of Returns into Exchanges [Product Sheet] Omnichannel Analytics for Organic Customer Feedback From Our Library Playbook Deriving Outcomes From Digital Marketing Initiatives StackAdapt View all resources What We're Reading NBC News Facebook data on more than 500M accounts found online The Wall Street Journal Amazon Is the Target of Small-Business Antitrust Campaign Adweek What You Need to Know About Paloma Azulay, Burger King's New Global Chief Brand Officer Vox Companies are condemning Georgia's new restrictive voting law. Their criticism came too late. Ad Age Why Facebook's $750 million media review has agencies buzzing Suggest a story we should read Upcoming Events Unlocking the Power of Customer Loyalty April 14, 2021 - April 14, 2021 | Webinar 2pm ET 5 Tactics to Drive Subscriber Growth April 22, 2021 - April 22, 2021 | Webinar 2pm ET 2021 Consumer Research: How COVID Changed Online Shopping and Brand Trust April 27, 2021 - April 27, 2021 | Webinar 2pm ET Company Announcements Press releases from companies in your industry. Casted, the First Audio and Video Podcast Solution for B2B Marketers, Raises $7M in Series A Round Led by Revolution Ventures Press release from Casted Post a press release Dive Into a Topic Mobile Creative Social Media Video Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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