April 5 - CMOs depart Pizza Hut, Burger King parent | Airheads spoofs skip ad button

Airheads spoofs skip ad feature on digital video ads; Brand marketer Fernando Machado departs Burger King parent for Activision; With $155M in fresh capital, Harry's looks to add more brands; Mountain Dew challenges NBA fans to best Zion Williamson with web-based mobile game View online | Signup | Forward

Daily Dive April​ 5,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Conversica Learn How AI Drives More Sales, Faster Learn how Sales, Marketing, and Customer Success teams are using Conversational AI to scale their workforces and increase revenue. The future of work is here! Read More   Pizza Hut splits with CMO amid larger overhaul to marketing operations The second retooling of marketing leadership in barely over a year speaks to potential COVID-19 pressures, but also comes as Yum Brands is ramping up digital transformation. Airheads spoofs skip ad feature on digital video ads Six- and 15-second spots across social media, streaming and video platforms depict people skipping in different scenarios to add playfulness to their lives. Brand marketer Fernando Machado departs Burger King parent for Activision Past campaigns at the restaurant group signal the marketing executive's connection with the growing gamer audience. Sponsored Content by Conversica The 4Ps of sales effectiveness Prompt, persistent and personalized lead outreach. Explore the 4Ps of sales effectiveness. With $155M in fresh capital, Harry's looks to add more brands A year after its deal with Schick owner Edgewell was called off, the company behind Harry's, Flamingo, Cat Person and Headquarters is expanding. UPDATED Mountain Dew challenges NBA fans to best Zion Williamson with web-based mobile game Zion Shoots. You Score. recognizes the boom in hypercasual gaming during the pandemic and is accessible via QR codes at select retail locations. Opinion Attention marketers: Building vaccine confidence is key for a 'return to normal' Given the positive data about COVID-19 vaccines, growing understanding among the public is ultimately a marketing and communication challenge, writes Gartner's Tim Barlow. Read more news Featured Resources FROM: Khoros The Untapped Value of Organic Customer Feedback [Whitepaper] The Difference Between Customer Experience & Customer Feedback [Case study] How Orvis Converted 58% of Returns into Exchanges [Product Sheet] Omnichannel Analytics for Organic Customer Feedback From Our Library Playbook Deriving Outcomes From Digital Marketing Initiatives StackAdapt View all resources What We're Reading Ad Age Disney creates internal marketing agency led by Jayanta Jenkins The Wall Street Journal Google's Ad Changes Prompt Big Brands to Revamp Data Strategies CNBC CarMax ads featuring basketball star Sue Bird go viral, call attention to gender bias in sports The New York Times Pinterest Is Said to Be in Talks to Acquire the Photo App VSCO Suggest a story we should read Upcoming Events Unlocking the Power of Customer Loyalty April 14, 2021 - April 14, 2021 | Webinar 2pm ET 5 Tactics to Drive Subscriber Growth April 22, 2021 - April 22, 2021 | Webinar 2pm ET 2021 Consumer Research: How COVID Changed Online Shopping and Brand Trust April 27, 2021 - April 27, 2021 | Webinar 2pm ET Dive Into a Topic Mobile Creative Social Media Video Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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