April 1 - Tide taps Ice-T, Steve Austin as 'cold callers' | White Claw's first global campaign focuses on fans

White Claw, a brand built on social buzz, focuses on fans in first global campaign; Digital ad sales to top two-thirds of total spend for first time in 2021, Magna forecasts; White Castle cooks up brunch recipes, branded merch for Easter; How Vita Coco turns social listening into TikTok fandom View online | Signup | Forward

Daily Dive April​ 1,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Design Pickle The Revenue Marketing Playbook Powerful strategies to help marketing teams free up $30K to $60K and profitably grow their department. Get it Now   Note from the editor Marketing Dive will not publish a newsletter tomorrow in recognition of Good Friday. As you head into the long weekend, catch up on our recent feature about how brands are growing bolder with marketing M&A due to shifting demands around data and e-commerce, and learn about the challenges and opportunities of marketing virtual restaurant brands. Marketing Dive will return to your inbox on Monday, April 5. As always, thanks for reading. Chris Kelly Associate Editor, Marketing Dive Email P&G's Tide enlists celebrity 'cold callers' for sustainability push Ads show Ice-T and "Stone Cold" Steve Austin making unsolicited sales calls to other celebrities urging them to wash laundry in cold water with Tide. White Claw, a brand built on social buzz, focuses on fans in first global campaign Improvised moments animate the effort that looks to shore up White Claw's place at the top of an increasingly crowded hard seltzer category. Digital ad sales to top two-thirds of total spend for first time in 2021, Magna forecasts Ad spending is expected to grow 6.4% this year and reach $240 billion due to an economy buoyed by a new stimulus package, the decline of COVID-19 and the return of sports. Sponsored Content by Marketing Dive's studioID The next big trend in digital advertising We surveyed nearly 200 marketing leaders to learn how you can make ad personalization work for you. In this webinar, you’ll learn about the insights they shared— plus get a free tool to assess post-click advertising performance. White Castle cooks up brunch recipes, branded merch for Easter The burger chain is running an email promotion with food and fashion influencers to engage consumers. How Vita Coco turns social listening into TikTok fandom The beverage brand works with a tech company to identify relevant trends early and jump on those conversations before they disappear into TikTok's perpetual feed and out of consumers' minds.   Read more news Featured Resources FROM: Rival Technologies and Reach3 Insights Get Foresight on What's Next in the Consumer Landscape [Report] How white privilege shapes perceptions of diversity in advertising [Article] In-the-moment insights: Why brands need to engage with consumers when behaviors actually happen [eBook] 2021 CMO Playbook: The 3 macro trends that matter in the post-pandemic world From Our Library Trendline The rise in consumption of connected TV Playbook The New Rules of Multichannel Marketing WoodWing Webinar - on demand How to Improve Your Ad Spend Efficiency and Exceed Your Revenue Target Postclick View all resources What We're Reading Adweek Brands Are Punking Us Again for This Year’s April Fools’ Day The Verge Facebook shorted video creators thousands of dollars in ad revenue TechCrunch LinkedIn confirms it’s working on a Clubhouse rival, too Suggest a story we should read Upcoming Events Unlocking the Power of Customer Loyalty April 14, 2021 - April 14, 2021 | Webinar 2pm ET 5 Tactics to Drive Subscriber Growth April 22, 2021 - April 22, 2021 | Webinar 2pm ET Dive Into a Topic Mobile Creative Social Media Video Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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