Sept. 8 - General Mills, Champion debut cereal-themed capsule | Consumers loyal to new brands bought in quarantine

Consumers form loyalties to new brands they bought in quarantine, survey finds; What's in a flagship? View online | Signup | Forward

Daily Dive Sept.​ 8,​ 2020 | Today's news and insights for marketing leaders   TRENDLINE Marketing Data and Personalization Trends in 2020 The pandemic has put increased pressure on marketers to leverage data and foster customer loyalty. Explore creative solutions from Target, Reebok and Clorox in this Trendline.   General Mills, Champion debut cereal-themed activewear collection A co-branded apparel line combines nostalgia with charitable giving through a partnership with No Kid Hungry. Consumers form loyalties to new brands they bought in quarantine, survey finds Some of the new shopping habits formed during the pandemic could endure, providing opportunities for marketers, Bazaarvoice found. Sponsored Content by Validity Easy wins to get the most out of your email program Brush up on email best practices to maximize the effectiveness of your email program. Get the guide here. What's in a flagship? A lot of retailers need to close more stores, and many are. But what about the ones meant to showcase their brands? It depends. Read more news Inside Comcast's Customer Acquisition Strategy Explore how Comcast leverages identity marketing to attract and retain customers with targeted promotional campaigns. Learn More From Our Library Webinar - on demand Take Your First Steps in Building Data-Driven Experiences with Adobe Experience Platform By Brand Studio Webinar - on demand How Direct-To-Consumer Brands Are Growing Recurring Revenue Through Subscriptions By Brand Studio Trendline What You Need to Know About Supply Chain in Retail Webinar - on demand Realize the Full Potential of Your Data and Improve Customer Experience By Brand Studio View all resources What We're Reading The Wall Street Journal Ulta Beauty Returns to TV Advertising After a Pandemic Pause Variety Reed Hastings on New Book, Netflix’s Future — and Why He Fired His Last CFO KTLA Jelly Belly founder is giving away candy factory in nationwide treasure hunt for golden tickets Ad Exchanger Fenced Frames Is The Latest Example Of Ad Tech And Browsers Struggling To Find Commonality At The W3C Suggest a story we should read Upcoming Events Achieving Quicker ROI for Your Digital Marketing Programs Sept. 15, 2020 - Sept. 15, 2020 | Webinar 2pm ET Holiday 2020: Salesforce Shares Insights to Help Navigate a Very Confusing Holiday Season Sept. 28, 2020 - Sept. 28, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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