Sept. 23 - Uncle Ben's evolves | Consumers and marketers at odds over ad preferences

How Ryder's first ads about its supply chain business lifted lead volume 21%; Consumers and marketers at odds over ad preferences, Kantar study finds; Callaway taps Kevin Nealon to tee up new clubs as interest in golf surges; With real-world experiences scarce, consumers warm to immersive tech, Accenture study says View online | Signup | Forward

Daily Dive Sept.​ 23,​ 2020 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Attentive SMS — driving 18.5% of e-commerce revenue 50% of the top 1,000 retailers use SMS to engage mobile shoppers & drive revenue—unlocking 25x+ ROI. See 6 innovative SMS campaigns from leading brands.   Uncle Ben's becomes Ben's Original in 'brand evolution' Mars Food is retiring the face and changing the product's name but retaining its recognizable orange background and bold navy blue letters. Q&A How Ryder's first ads about its supply chain business lifted lead volume 21% CMO Karen Jones explained how a company best known for trucking tapped its in-house team for a campaign about a service that's become a household concern during the pandemic. Consumers and marketers at odds over ad preferences, Kantar study finds While consumers prefer offline channels overall and TikTok when it comes to digital, marketers remain committed to established digital platforms. Sponsored Content by Marketing Dive Brand Studio How to increase app engagement post-coronavirus With so much uncertainty amid COVID-19, a solid app experience is indispensable for those brands striving to offer a superior customer journey. Learn more in today's webinar. Callaway taps Kevin Nealon to tee up new clubs as interest in golf surges Google searches of "golf slice" are the highest they've been in seven years, inspiring the brand to launch a campaign as interest in the outdoor, socially distanced sport swells. With real-world experiences scarce, consumers warm to immersive tech, Accenture study says Technologies like augmented reality and virtual reality have come of age, ushering in a new wave of digital commerce. Deep Dive How TikTok's uncertain future and COVID-19 are transforming influencer marketing As the TikTok shakeup continues, competitors are wooing influencers and becoming more accessible with new video tools while content evolves to be more frank.  Read more news How Comcast Delivered Value Through Identity Marketing Comcast uses identity marketing to develop promotions for the Gen Z market. Find out how to leverage this strategy and design profitable campaigns in this on-demand webinar. Watch Now From Our Library Trendline What You Need to Know About Supply Chain in Retail Webinar - on demand Realize the Full Potential of Your Data and Improve Customer Experience By Brand Studio Trendline Everything You Need to Know About the Evolution of Stores View all resources What We're Reading Adweek The J.M. Smucker Company Goes Beyond Jam With Its New Corporate Identity The Wall Street Journal Amazon Restricts How Rival Device Makers Buy Ads on Its Site Restaurant Dive Resy, AmEx will bring a fine dining 'drive thru' experience to Los Angeles Suggest a story we should read Upcoming Events How to Drive Demand to Your App in a Post COVID-19 Era Sept. 23, 2020 - Sept. 23, 2020 | Webinar 2pm ET Protect Your Promotions and Attract Valuable Lifelong Customers With Identity Marketing Sept. 24, 2020 - Sept. 24, 2020 | Webinar 2pm ET Understanding Your Audience to Build a Better Customer Experience Sept. 29, 2020 - Sept. 29, 2020 | Webinar 2pm ET Holiday 2020: Salesforce Shares Insights to Help Navigate a Very Confusing Holiday Season Sept. 30, 2020 - Sept. 30, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Mobile Marketer | Social Media Today Connect With Us Twitter | Facebook | LinkedIn Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more. Marketing Dive is a leading publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 10+ million decision makers in competitive industries. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive: Daily Dive is a product of Industry Dive, Inc.. 1575​ Eye St NW, 4th Floor, Washington,​ DC 20005. We value your privacy. We won't share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip