Sept. 17 - Michelob Ultra seeks 'chief exploration officer' | Pandemic upends loyalty for big brands

Some blue-chip brands see loyalty drop precipitously during pandemic, survey finds; Sparkling water brand Spindrift designs upcycled hats for New York Fashion Week; Spotify bands together music and podcasts in global multichannel campaign; Walmart reportedly in talks to join Oracle's proposed stake in TikTok View online | Signup | Forward

Daily Dive Sept.​ 17,​ 2020 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Inmar Intelligence Make An Impact With Shoppers This Holiday Season Kickstart your planning with curated holiday segments from behavior and purchase data ingested directly from retailers and brands. Get your Holiday Guide now.   Michelob Ultra seeks 'chief exploration officer' to travel to national parks The CEO will receive a salary and document their journey in an effort that reflects both the high unemployment rate and interest in road trips.  Some blue-chip brands see loyalty drop precipitously during pandemic, survey finds As consumers adjust to a "new normal," an annual ranking of brand loyalty adds the most newcomers ever while some previous stalwarts disappear. Sparkling water brand Spindrift designs upcycled hats for New York Fashion Week Working with designer Anna Sui, the category challenger is spotlighting a focus on sustainability — a crucial issue for young consumers. Sponsored Content by Validity Easy wins to get the most out of your email program Brush up on email best practices to maximize the effectiveness of your email program. Get the guide here. Spotify bands together music and podcasts in global multichannel campaign "Music, Meet Podcasts" arrives as competition heats up with Amazon announcing the addition of podcasts to its streaming music offering. UPDATED Walmart reportedly in talks to join Oracle's proposed stake in TikTok The retailer is now expected to partner with Oracle on the deal, giving it access to a platform that has potential in e-commerce and advertising, as it works to keep pace with Amazon. Read more news Featured Resources FROM: Jivox Personalize Your Digital Marketing with Dynamic Creative Optimization (DCO) [Guide] Smart Ways Brands are Increasing ROI and Creative Production Savings With DCO [Webinar] eCommerce Marketing: The Case for First-Party Data, Personalized Dynamic Creative, and AI-Based Recommendations [eBook] 5 “Whats” Marketers Ask About DCO and ROI From Our Library Webinar - on demand Building Year-Round Customer Lifetime Value in Retail By Brand Studio Trendline What You Need to Know About Supply Chain in Retail Webinar - on demand Realize the Full Potential of Your Data and Improve Customer Experience By Brand Studio Playbook How Brands Can Meet New E-Commerce Expectations By Brand Studio Webinar - on demand How Thred Up Achieves Hyper-Personalization By Brand Studio Trendline Experiential Retail in 2020 and Beyond View all resources What We're Reading CNBC McDonald’s Travis Scott promotion is so popular, it’s causing Quarter Pounder shortages Ad Exchanger Lawmakers Skewer Google On Margins And Market Dominance During Senate Antitrust Hearing Ad Age AT&T PLANS LOWER-PRICED VERSION OF HBO MAX WITH ADVERTISING Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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