Sept. 28 - Absolut breaks TV hiatus with voter push | TikTok gets last-minute reprieve

TikTok avoids US ban on new downloads in last-minute ruling; Nearly half of consumers will try new brands if the ad is relevant; Campaign Trail: Tecate's visual refresh embodies its modern messaging View online | Signup | Forward

Daily Dive Sept.​ 28,​ 2020 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Act-On Convert More Leads into Customers Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost. Make the most of every opportunity. Get the guide.   Absolut promotes voting with its first TV ad in 3 years The non-partisan spot will air before the first presidential debate and follows other brands with campaigns centered around voting rights. TikTok avoids US ban on new downloads in last-minute ruling A federal judge temporarily blocked the Trump administration's order on new downloads, a reprieve that could help TikTok sustain growth at a key moment.  Nearly half of consumers will try new brands if the ad is relevant Context matters more than ever amid the surge in content consumption spurred by the pandemic, according to a new DoubleVerify study. Sponsored Content by Validity 1 in 6 emails never reach the inbox Do you know where your emails are going? We break down the keys to deliverability and help you benchmark your own program's success. Download the report. Column Campaign Trail: Tecate's visual refresh embodies its modern messaging A simplified design system lets only the most iconic, beloved elements shine for the beer brand that wants to evolve without alienating longtime fans. Read more news How Warby Parker is Driving App Demand In this on-demand webinar, learn how brands like Warby Parker, Lyft and Hotels.com are boosting app engagement in 2020. Watch Now From Our Library Webinar - on demand How Thred Up Achieves Hyper-Personalization By Brand Studio Webinar - on demand Building Year-Round Customer Lifetime Value in Retail By Brand Studio Webinar - on demand How to Drive Demand to Your App in a Post COVID-19 Era By Brand Studio Webinar - on demand Protect Your Promotions and Attract Valuable Lifelong Customers With Identity Marketing By Brand Studio Trendline What You Need to Know About Supply Chain in Retail Webinar - on demand Realize the Full Potential of Your Data and Improve Customer Experience By Brand Studio Playbook How Brands Can Meet New E-Commerce Expectations By Brand Studio Trendline Experiential Retail in 2020 and Beyond View all resources What We're Reading The Wall Street Journal Amazon’s Late Prime Day, Now in October, Set to Fuel Record End to Year CNBC Google will pause ads referencing election after polls close on Nov. 3 AdExchanger It May Seem All Quiet On The CCPA Front, But Don’t Get Complacent: CCPA Enforcement Has Begun Variety Advertisers Rush to TV’s Debates, Election Coverage Suggest a story we should read Upcoming Events Understanding Your Audience to Build a Better Customer Experience Sept. 29, 2020 - Sept. 29, 2020 | Webinar 2pm ET Holiday 2020: Salesforce Shares Insights to Help Navigate a Very Confusing Holiday Season Sept. 30, 2020 - Sept. 30, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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