Sept. 25 - P&G asserts control in media supply chain | E-commerce ad spend surges

Campaign Trail: Tecate's visual refresh embodies its modern messaging; E-commerce ad spend to surge 18% amid overall decline, WARC says; Cream of Wheat chef will be removed from packaging, B&G says; Mucinex merges direct mail, mobile to drive omnichannel trial experience View online | Signup | Forward

Daily Dive Sept.​ 25,​ 2020 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Attentive SMS — driving 18.5% of e-commerce revenue 50% of the top 1,000 retailers use SMS to engage mobile shoppers & drive revenue—unlocking 25x+ ROI. See 6 innovative SMS campaigns from leading brands.   Pritchard: P&G is taking control in the media supply chain — and so can other marketers During a speech this week, the chief brand officer shared his clearest vision yet of what a new media supply chain should look like and what steps are needed to get there. Column Campaign Trail: Tecate's visual refresh embodies its modern messaging A simplified design system lets only the most iconic, beloved elements shine for the beer brand that wants to evolve without alienating longtime fans. E-commerce ad spend to surge 18% amid overall decline, WARC says As the pandemic changes consumer behaviors, Amazon's ad business grew 4.5 times faster than Facebook's and 63 times faster than Alphabet's in the first half of 2020, the report notes. Sponsored Content by Validity Easy wins to get the most out of your email program Brush up on email best practices to maximize the effectiveness of your email program. Get the guide here. Cream of Wheat chef will be removed from packaging, B&G says Although the drawing that has been on hot cereal boxes for more than a century may be based on an actual person, the company says "it reminds some consumers of earlier depictions they find offensive." Mucinex merges direct mail, mobile to drive omnichannel trial experience Circumventing limitations on shipping some medications, Mucinex mailed a related sample to people's homes while using mobile to support its brand and retail partner. Retailers get out the vote Elections are an opportunity for businesses to embrace bipartisan action, overt activism and selling merch. Read more news How Comcast Delivered Value Through Identity Marketing Comcast uses identity marketing to develop promotions for the Gen Z market. Find out how to leverage this strategy and design profitable campaigns in this on-demand webinar. Watch Now From Our Library Webinar - on demand Building Year-Round Customer Lifetime Value in Retail By Brand Studio Webinar - on demand How to Drive Demand to Your App in a Post COVID-19 Era By Brand Studio Webinar - on demand Protect Your Promotions and Attract Valuable Lifelong Customers With Identity Marketing By Brand Studio Trendline What You Need to Know About Supply Chain in Retail Webinar - on demand Realize the Full Potential of Your Data and Improve Customer Experience By Brand Studio Playbook How Brands Can Meet New E-Commerce Expectations By Brand Studio Trendline Experiential Retail in 2020 and Beyond View all resources What We're Reading The Wall Street Journal Google, Twitter and Facebook CEOs Threatened With Subpoena The New York Times YouTube Tries Again to Amplify Accurate Voting Information Bloomberg Trump Retreats From Advertising in Key Battleground States Digiday 'Shifting the total supply': How college football’s return could shore up TV advertisers' sports viewership shortfall Suggest a story we should read Upcoming Events Understanding Your Audience to Build a Better Customer Experience Sept. 29, 2020 - Sept. 29, 2020 | Webinar 2pm ET Holiday 2020: Salesforce Shares Insights to Help Navigate a Very Confusing Holiday Season Sept. 30, 2020 - Sept. 30, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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