Sept. 24 - Hornitos backs immigrants in nod to brand's heritage | Environment matters more in marketing

Environment — and brands' approach to it — matters more than ever to consumers, study finds; Reddit offers stronger brand-safety controls with tiered ad inventory; Retailers get out the vote; How Ryder's first ads about its supply chain business lifted lead volume 21% View online | Signup | Forward

Daily Dive Sept.​ 24,​ 2020 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Attentive SMS — driving 18.5% of e-commerce revenue 50% of the top 1,000 retailers use SMS to engage mobile shoppers & drive revenue—unlocking 25x+ ROI. See 6 innovative SMS campaigns from leading brands.   Hornitos Tequila to provide essentials, citizenship resources to immigrants The Beam Suntory brand is focusing its purpose-driven efforts on immigrant communities in need the during COVID-19 pandemic. Environment — and brands' approach to it — matters more than ever to consumers, study finds Barriers to environmentally friendly consumerism like cost are dropping, while the pandemic has not dampened urgency around the issue. Reddit offers stronger brand-safety controls with tiered ad inventory The first marketing application of Oracle's "contextual intelligence" adds another layer of third-party filtering so advertisers can choose inventory based on their goals.  Retailers get out the vote Elections are an opportunity for businesses to embrace bipartisan action, overt activism and selling merch. Q&A How Ryder's first ads about its supply chain business lifted lead volume 21% CMO Karen Jones explained how a company best known for trucking tapped its in-house team for a campaign about a service that's become a household concern during the pandemic. Read more news How Comcast Delivered Value Through Identity Marketing Comcast uses identity marketing to develop promotions for the Gen Z market. Find out how to leverage this strategy and design profitable campaigns in this on-demand webinar. Watch Now From Our Library Webinar - on demand How to Drive Demand to Your App in a Post COVID-19 Era By Brand Studio Trendline What You Need to Know About Supply Chain in Retail Webinar - on demand Realize the Full Potential of Your Data and Improve Customer Experience By Brand Studio Trendline Everything You Need to Know About the Evolution of Stores Playbook How Brands Can Meet New E-Commerce Expectations By Brand Studio View all resources What We're Reading The Wall Street Journal Google Antitrust Suit Looms Over Issues of Search Dominance, Advertising Ad Age Chase puts media account into review Bloomberg How an Amazon Bribery Scheme Became a $100 Million Swindle Digiday 'Significant under-delivery': TV advertisers grapple with glut of live sports affecting viewership Suggest a story we should read Upcoming Events Protect Your Promotions and Attract Valuable Lifelong Customers With Identity Marketing Sept. 24, 2020 - Sept. 24, 2020 | Webinar 2pm ET Holiday 2020: Salesforce Shares Insights to Help Navigate a Very Confusing Holiday Season Sept. 30, 2020 - Sept. 30, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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