Sept. 11 - Walmart spotlights families in first Walmart+ ads | Pepsi's pandemic take on team spirit

Campaign Trail: Gap leans on brand heritage in unity-focused campaign; Pepsi creates team-specific videos, contests and packaging for homebound NFL fans; Sports marketing is no longer the safe bet, but bolder brands could win out View online | Signup | Forward

Daily Dive Sept.​ 11,​ 2020 | Today's news and insights for marketing leaders   TRENDLINE Marketing Data and Personalization Trends in 2020 The pandemic has put increased pressure on marketers to leverage data and foster customer loyalty. Explore creative solutions from Target, Reebok and Clorox in this Trendline.   Walmart homes in on family, community in first ad push for Walmart+ Called "A Different Kind of Membership," the multichannel campaign features 22 diverse families and focuses on reclaiming precious time lost to shopping. Column Campaign Trail: Gap leans on brand heritage in unity-focused campaign The first effort from new CMO Mary Alderete showcases Gap's philosophy of "American optimism" and aims to amplify voices through voter education. Pepsi creates team-specific videos, contests and packaging for homebound NFL fans Local fan traditions — some more infamous than others — are the focus of an effort addressing how showing team spirit might be different this year.  Sponsored Content by Marketing Dive Brand Studio Has your customer data gotten out of hand? Discover how data sharing and exchange can empower your marketing organization to unlock actionable customer insights and provide more personalized customer experiences in this on-demand webinar. Deep Dive Sports marketing is no longer the safe bet, but bolder brands could win out NFL season kickoff might serve as a litmus test for how the space realigns as it grapples with the dual forces of a pandemic and widespread civil unrest. Read more news From Our Library Webinar - on demand How to Accelerate Your Business from Cloud to Content By Brand Studio Trendline What You Need to Know About Data in Marketing Trendline Everything You Need to Know About the Evolution of Stores View all resources What We're Reading MediaPost Communications NFL Kickoff Game Reaps 'Double Digit' Ad Gain The Wall Street Journal Facebook Appeals Move to Curb EU-U.S. Data Transfer Waste Dive McDonald's selects TerraCycle's Loop for UK reusable cup pilot Adweek Netflix Rolls Out First Global Brand Campaign to Continue Originals Momentum Suggest a story we should read Upcoming Events Achieving Quicker ROI for Your Digital Marketing Programs Sept. 15, 2020 - Sept. 15, 2020 | Webinar 2pm ET Building Year-Round Customer Lifetime Value in Retail Sept. 16, 2020 - Sept. 16, 2020 | Webinar 2pm ET How to Drive Demand to Your App in a Post COVID-19 Era Sept. 23, 2020 - Sept. 23, 2020 | Webinar 2pm ET Protect Your Promotions and Attract Valuable Lifelong Customers With Identity Marketing Sept. 24, 2020 - Sept. 24, 2020 | Webinar 2pm ET Holiday 2020: Salesforce Shares Insights to Help Navigate a Very Confusing Holiday Season Sept. 28, 2020 - Sept. 28, 2020 | Webinar 2pm ET Understanding Your Audience to Build a Better Customer Experience Sept. 29, 2020 - Sept. 29, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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