Sept. 22 - General Mills reboots '80s cereals with livestream | Snipes, Puma promote voter registration

Snipes, Puma promote voter registration with store kiosks, branded face masks; How TikTok's uncertain future and COVID-19 are transforming influencer marketing; Foot Locker steps up outreach for sneakerheads via Google Slides hub View online | Signup | Forward

Daily Dive Sept.​ 22,​ 2020 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Attentive SMS — driving 18.5% of e-commerce revenue 50% of the top 1,000 retailers use SMS to engage mobile shoppers & drive revenue—unlocking 25x+ ROI. See 6 innovative SMS campaigns from leading brands.   General Mills reboots '80s cereal flavors with livestreamed event The "Ultimate Saturday Morning Drive-In" is designed to connect with people who feel nostalgic for childhood and comfort foods during a stressful year. Snipes, Puma promote voter registration with store kiosks, branded face masks Powered by QR codes and in-store kiosks, the #UseYourVoice effort is the latest to engage in political activism as election season approaches. Deep Dive How TikTok's uncertain future and COVID-19 are transforming influencer marketing As the TikTok shakeup continues, competitors are wooing influencers and becoming more accessible with new video tools while content evolves to be more frank.  Foot Locker steps up outreach for sneakerheads via Google Slides hub Touted as being created by sneakerheads for sneakerheads, the hub merges content with commerce via a digital tool that is "endemic to sneaker culture." Read more news How Comcast Delivered Value Through Identity Marketing Comcast uses identity marketing to develop promotions for the Gen Z market. Find out how to leverage this strategy and design profitable campaigns in this on-demand webinar. Watch Now From Our Library Webinar - on demand Building Year-Round Customer Lifetime Value in Retail By Brand Studio Webinar - on demand Realize the Full Potential of Your Data and Improve Customer Experience By Brand Studio Trendline Everything You Need to Know About the Evolution of Stores View all resources What We're Reading Ad Age Welcome back: BBDO New York CEO chronicles her return to the office The Wall Street Journal Microsoft to Buy Doom Owner in $7.5 Billion Videogames Deal Bloomberg Ralph Lauren to Cut Jobs Amid Accelerated E-Commerce Push Digiday 'We have seen increasing demand': Facebook video powers a user-generated content surge Suggest a story we should read Upcoming Events How to Drive Demand to Your App in a Post COVID-19 Era Sept. 23, 2020 - Sept. 23, 2020 | Webinar 2pm ET Protect Your Promotions and Attract Valuable Lifelong Customers With Identity Marketing Sept. 24, 2020 - Sept. 24, 2020 | Webinar 2pm ET Understanding Your Audience to Build a Better Customer Experience Sept. 29, 2020 - Sept. 29, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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