Weekender: Campaign Trail: Gap leans on brand heritage in unity-focused campaign

Signup | Forward Weekender Sept.​ 12,​ 2020 | A roundup of this week's most read stories

TRENDLINE Marketing Data and Personalization Trends in 2020 The pandemic has put increased pressure on marketers to leverage data and foster customer loyalty. Explore creative solutions from Target, Reebok and Clorox in this Trendline.   Column Campaign Trail: Gap leans on brand heritage in unity-focused campaign The first effort from new CMO Mary Alderete showcases Gap's philosophy of "American optimism" and aims to amplify voices through voter education. Consumers want brands to address systemic racism, survey says Almost half of respondents said how a brand responds to the protests against racism majorly impacts their likelihood to purchase a product. General Mills, Champion debut cereal-themed activewear collection A co-branded apparel line combines nostalgia with charitable giving through a partnership with No Kid Hungry. Babe Wine creates candles with jockstrap, nacho and grass scents for NFL kickoff In partnership with accessory maker Ryan Porter, the official wine sponsor of the NFL wants to re-create the smells of the game for remote football fans. Lowe's unites NFL fans with 'Home Team' player tie-up Capitalizing on sports fans' enthusiasm looks different this year as the home improvement retailer's campaign focuses on communities and fans' homes. Gen Z shows higher ad recall than older age groups, Snap study finds The cohort's higher rate of brand preference and shorter attention spans suggest both a challenge and opportunity for marketers to connect with this valuable audience. Recommended For You Improve your recommendations: click here to update your profile. Deep Dive Sports marketing is no longer the safe bet, but bolder brands could win out NFL season kickoff might serve as a litmus test for how the space realigns as it grapples with the dual forces of a pandemic and widespread civil unrest. From Our Library Webinar - on demand How to Accelerate Your Business from Cloud to Content By Brand Studio Trendline What You Need to Know About Data in Marketing Trendline Everything You Need to Know About the Evolution of Stores View all resources Best of What We're Reading Food Dive Molson Coors launches nonalcoholic drinks in bid to expand beyond beer Adweek Netflix Rolls Out First Global Brand Campaign to Continue Originals Momentum Variety Reed Hastings on New Book, Netflix’s Future — and Why He Fired His Last CFO Waste Dive McDonald's selects TerraCycle's Loop for UK reusable cup pilot KTLA Jelly Belly founder is giving away candy factory in nationwide treasure hunt for golden tickets Adweek Facebook Watch Now Has Over 1.25 Billion Monthly Visitors Suggest a story we should read Upcoming Events Achieving Quicker ROI for Your Digital Marketing Programs Sept. 15, 2020 - Sept. 15, 2020 | Webinar 2pm ET Building Year-Round Customer Lifetime Value in Retail Sept. 16, 2020 - Sept. 16, 2020 | Webinar 2pm ET How to Drive Demand to Your App in a Post COVID-19 Era Sept. 23, 2020 - Sept. 23, 2020 | Webinar 2pm ET Protect Your Promotions and Attract Valuable Lifelong Customers With Identity Marketing Sept. 24, 2020 - Sept. 24, 2020 | Webinar 2pm ET Holiday 2020: Salesforce Shares Insights to Help Navigate a Very Confusing Holiday Season Sept. 28, 2020 - Sept. 28, 2020 | Webinar 2pm ET Understanding Your Audience to Build a Better Customer Experience Sept. 29, 2020 - Sept. 29, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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