Sept. 15 - Miller Lite turns cans into antennas | What to watch for after Oracle's TikTok deal

How Oracle's TikTok deal could shake up social media; Nielsen cuts neuromarketing research amid pandemic; Belvedere's new brand platform ties ingredient simplicity to nature View online | Signup | Forward

Daily Dive Sept.​ 15,​ 2020 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Inmar Intelligence Make An Impact With Shoppers This Holiday Season Kickstart your planning with curated holiday segments from behavior and purchase data ingested directly from retailers and brands. Get your Holiday Guide now.   Miller Lite turns beer cans into antennas for watching football As more fans stream live sports this season, the beer brand is helping them watch digital TV — without turning to illegal streaming sites it parodied on social media. Deep Dive How Oracle's TikTok deal could shake up social media The enterprise technology firm does not have an established stake in the space, which might help the video-sharing app retain outsider status while opening new capabilities in areas like search. Nielsen cuts neuromarketing research amid pandemic It's unclear whether this is a harbinger of more cutbacks in the neuromarketing space as difficulties recruiting subjects for in-person tests continue. Sponsored Content by Claritas Bank sees a 94% decrease in acquisition costs A large bank optimizes media ad spend on digital campaign marketing a co-branded credit card with a retailer. Read case study. Belvedere's new brand platform ties ingredient simplicity to nature The LVMH spirits maker is taking a product-oriented creative approach to showcase how its vodka reflects the values ingrained in its origin story. Read more news Featured Resources FROM: Jivox Personalize Your Digital Marketing with Dynamic Creative Optimization (DCO) [Guide] Smart Ways Brands are Increasing ROI and Creative Production Savings With DCO [Webinar] eCommerce Marketing: The Case for First-Party Data, Personalized Dynamic Creative, and AI-Based Recommendations [eBook] 5 “Whats” Marketers Ask About DCO and ROI From Our Library Webinar - on demand How to Accelerate Your Business from Cloud to Content By Brand Studio Trendline What You Need to Know About Data in Marketing Trendline What You Need to Know About Supply Chain in Retail Webinar - on demand Realize the Full Potential of Your Data and Improve Customer Experience By Brand Studio Webinar - on demand Using Product Data and Emotional Context to Drive Hyper-Personalization By Brand Studio View all resources What We're Reading The Wall Street Journal Kraft Heinz Plans $2 Billion in Cost Cuts CNBC PepsiCo to launch drink to aid sleep as consumers struggle with stress BuzzFeed News “I Have Blood on My Hands”: A Whistleblower Says Facebook Ignored Global Political Manipulation Digiday ‘It’s all been plan, plan, plan mode:’ Agencies have big ideas for greater diversity, but more action is needed Suggest a story we should read Upcoming Events Achieving Quicker ROI for Your Digital Marketing Programs Sept. 15, 2020 - Sept. 15, 2020 | Webinar 2pm ET Building Year-Round Customer Lifetime Value in Retail Sept. 16, 2020 - Sept. 16, 2020 | Webinar 2pm ET How to Drive Demand to Your App in a Post COVID-19 Era Sept. 23, 2020 - Sept. 23, 2020 | Webinar 2pm ET Protect Your Promotions and Attract Valuable Lifelong Customers With Identity Marketing Sept. 24, 2020 - Sept. 24, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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