Sept. 16 - Digital ad platforms resilient amid broader downturn | McDonald's offers nugget insurance

McDonald's app offers mock insurance to drive trial of new spicy McNuggets; Google expands media-buying services as connected TV's importance grows; How Oracle's TikTok deal could shake up social media View online | Signup | Forward

Daily Dive Sept.​ 16,​ 2020 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Inmar Intelligence Make An Impact With Shoppers This Holiday Season Kickstart your planning with curated holiday segments from behavior and purchase data ingested directly from retailers and brands. Get your Holiday Guide now.   Magna: Digital platforms like Amazon remain resilient amid overall ad spending declines While traditional media faces a bigger blow than during the Great Recession, digital heavyweights are notching gains as e-commerce and streaming are enshrined in consumer habits. McDonald's app offers mock insurance to drive trial of new spicy McNuggets The promotion that includes a 40-minute Instagram video of Anthony "Spice" Adams reflects the chain's focus on drive-thru, delivery and digital as it ramps up marketing spend. Google expands media-buying services as connected TV's importance grows With the pandemic only compounding media buying's existing troubles, a potential opportunity has opened for digital platforms like Google to gain a stronger foothold. Deep Dive How Oracle's TikTok deal could shake up social media The enterprise technology firm does not have an established stake in the space, which might help the video-sharing app retain outsider status while opening new capabilities in areas like search. Read more news Featured Resources FROM: Jivox Personalize Your Digital Marketing with Dynamic Creative Optimization (DCO) [Guide] Smart Ways Brands are Increasing ROI and Creative Production Savings With DCO [Webinar] eCommerce Marketing: The Case for First-Party Data, Personalized Dynamic Creative, and AI-Based Recommendations [eBook] 5 “Whats” Marketers Ask About DCO and ROI From Our Library Webinar - on demand How to Accelerate Your Business from Cloud to Content By Brand Studio Trendline What You Need to Know About Supply Chain in Retail Webinar - on demand Realize the Full Potential of Your Data and Improve Customer Experience By Brand Studio Playbook How Brands Can Meet New E-Commerce Expectations By Brand Studio Webinar - on demand Using Product Data and Emotional Context to Drive Hyper-Personalization By Brand Studio View all resources What We're Reading Food Dive Molson Coors forms joint venture with Yuengling to brew and sell its beers The Wall Street Journal Omnicom Shakes Up Media-Agency Ranks Amid Pandemic CNBC CBS All Access streaming service is getting a new name: Paramount+ Suggest a story we should read Upcoming Events Building Year-Round Customer Lifetime Value in Retail Sept. 16, 2020 - Sept. 16, 2020 | Webinar 2pm ET Protect Your Promotions and Attract Valuable Lifelong Customers With Identity Marketing Sept. 24, 2020 - Sept. 24, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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