Sept. 30 - Dos Equis reboots football tailgates | Facebook names new CMO amid low trust

Facebook names new CMO as it looks to meld trust-building with tech focus; How Crocs stepped up during the pandemic and built on fans' trust; Oreo celebrates human connections made during lockdown in new ad; Barefoot Wine toasts beauty experience of Black women with video series View online | Signup | Forward

Daily Dive Sept.​ 30,​ 2020 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Act-On 4 Best Practices for Effective Lead Nurturing Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost. Make the most of every opportunity and learn how to convert more leads into customers. Get the Ebook.   Dos Equis commits to making football fans' Saturdays fun again Brands and sports fans continue to seek ways to replicate the communal aspects of sporting events while encouraging social distancing. Facebook names new CMO as it looks to meld trust-building with tech focus Hiring from within will do little to quell concerns that Facebook is growing resistant to outside influence at a time when public opinion of its brand is low. How Crocs stepped up during the pandemic and built on fans' trust The shoemaker listened to loyal customers in March and responded with $40 million worth of free shoes, a move that nurtured brand love and trust, an executive said during an Advertising Week panel. Sponsored Content by Marketing Dive Brand Studio How two retailers improved ROI despite coronavirus This year, many brands have realized they need to better understand their customers to deliver more relevant omnichannel experiences. Discover tips to uncovering deeper insights on your key audience groups in this webinar. Oreo celebrates human connections made during lockdown in new ad The cookie brand parodies telecoms that promise to "supercharge connectivity" while offering tips on how to enjoy time spent at home with loved ones. Barefoot Wine toasts beauty experience of Black women with video series With "We Stan for Her," the wine company joins other brands in promoting self-acceptance and diversity in its content marketing. Read more news How Warby Parker is Driving App Demand In this on-demand webinar, learn how brands like Warby Parker, Lyft and Hotels.com are boosting app engagement in 2020. Watch Now From Our Library Webinar - on demand How Thred Up Achieves Hyper-Personalization By Brand Studio Webinar - on demand Building Year-Round Customer Lifetime Value in Retail By Brand Studio Webinar - on demand How to Drive Demand to Your App in a Post COVID-19 Era By Brand Studio Webinar - on demand Protect Your Promotions and Attract Valuable Lifelong Customers With Identity Marketing By Brand Studio Webinar - on demand Understanding Your Audience to Build a Better Customer Experience By Brand Studio Playbook How Brands Can Meet New E-Commerce Expectations By Brand Studio Trendline Experiential Retail in 2020 and Beyond View all resources What We're Reading Food Dive Topo Chico Hard Seltzer will be manufactured, marketed and distributed by Molson Coors Ad Age Droga5 names first global head of diversity and inclusion The Verge Disney Plus is rolling out GroupWatch feature to all US subscribers Adweek Another Reason for a Lukewarm Holiday Season: Shoppers Are Bummed Out Suggest a story we should read Upcoming Event How Shopper Data Transformed Burton Snowboard’s D2C Strategy Oct. 19, 2020 - Oct. 19, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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