Sept. 29 - Budweiser taps rapper Big Sean for local push | J.M. Smucker opts for stylized brand identity

J.M. Smucker ditches berries for more stylized identity; Acura accelerates into AR, cinematic ads with multichannel push for TLX; Under Armour's digital push continues through slumped financials View online | Signup | Forward

Daily Dive Sept.​ 29,​ 2020 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Act-On Convert More Leads into Customers Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost. Make the most of every opportunity. Get the guide.   Budweiser teams with Detroit rapper Big Sean to rep Michigan With a limited-edition tallboy, the company joins a growing list of brands tapping into rappers' cool factor. J.M. Smucker ditches berries for more stylized identity The new look is designed to better reflect the brand's evolution and expanded product portfolio beyond its core jellies and jams. Acura accelerates into AR, cinematic ads with multichannel push for TLX With an ad shot in the style of 1920s silent films and mobile activations, merging old and new media could help the car brand reach a wide audience. Sponsored Content by Marketing Dive Brand Studio How identity marketing helps Comcast reach Gen Z In a competitive marketplace, the company that wins in customer acquisition is the one with the most compelling promotion. Learn how Comcast is reaching Gen Z with targeted offers in this on-demand webinar. Under Armour's digital push continues through slumped financials The company is shifting from a product-led approach to a customer-led one as it focuses on the intersection of consumer products and backend technology. Read more news How Warby Parker is Driving App Demand In this on-demand webinar, learn how brands like Warby Parker, Lyft and Hotels.com are boosting app engagement in 2020. Watch Now From Our Library Webinar - on demand How Thred Up Achieves Hyper-Personalization By Brand Studio Webinar - on demand Building Year-Round Customer Lifetime Value in Retail By Brand Studio Webinar - on demand How to Drive Demand to Your App in a Post COVID-19 Era By Brand Studio Webinar - on demand Protect Your Promotions and Attract Valuable Lifelong Customers With Identity Marketing By Brand Studio Trendline What You Need to Know About Supply Chain in Retail Webinar - on demand Realize the Full Potential of Your Data and Improve Customer Experience By Brand Studio Playbook How Brands Can Meet New E-Commerce Expectations By Brand Studio Trendline Experiential Retail in 2020 and Beyond View all resources What We're Reading Adweek Dentsu Aegis Network Rebrands to Dentsu International The Drum New Trump executive order tells agencies to stop 'divisive' diversity training or else New York Post Verizon scrambling to unload HuffPost as losses mount TechCrunch Amazon launches a $4.99-per-month ‘personal shopper’ service for men’s fashion Suggest a story we should read Upcoming Event Understanding Your Audience to Build a Better Customer Experience Sept. 29, 2020 - Sept. 29, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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