Sept. 18 - Burger King wraps Whoppers in recipe | Patagonia escalates activism with voting rights push

Patagonia escalates activism with voting rights push before elections; TikTok downloads banned as of Sunday, setting off new scramble in video app saga; Henkel sponsors wellness web series distributed via blockchain; Havas buys majority stake in Camp + King to expand digital creative network View online | Signup | Forward

Daily Dive Sept.​ 18,​ 2020 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Inmar Intelligence Make An Impact With Shoppers This Holiday Season Kickstart your planning with curated holiday segments from behavior and purchase data ingested directly from retailers and brands. Get your Holiday Guide now.   Note from the editor A correction to yesterday's newsletter. On Thursday, we ran a story with an error. A brief on sparkling water brand Spindrift's appearance as part of fashion designer Anna Sui's latest collection at New York Fashion Week was not an official collaboration. We have updated the story to reflect this change. Thanks to our readers for letting us know. You can always reach out to us here. Best, Peter Adams Reporter, Marketing Dive Twitter | Email Burger King puts Whopper recipe on wrappers as part of 'real food' push Following efforts centered on moldy burgers and cow farts, the QSR is trying a simple and direct approach to market its "clean food" menu. Patagonia escalates activism with voting rights push before elections While marketing around areas like advocacy and environmentalism are growing mainstream, few brands have challenged public officials in such a direct way. TikTok downloads banned as of Sunday, setting off new scramble in video app saga The app won't shut down until Nov. 12 under a new order, and could avoid any service disruption if a deal for its U.S. operations is approved this weekend. Henkel sponsors wellness web series distributed via blockchain Teaming with an award-winning creator on content is one way the marketer of Persil and Purex addresses pandemic-related challenges. Havas buys majority stake in Camp + King to expand digital creative network The deal comes as agencies are positioning themselves for a new reality when digital and virtual strategies are more important. Read more news Featured Resources FROM: Jivox Personalize Your Digital Marketing with Dynamic Creative Optimization (DCO) [Guide] Smart Ways Brands are Increasing ROI and Creative Production Savings With DCO [Webinar] eCommerce Marketing: The Case for First-Party Data, Personalized Dynamic Creative, and AI-Based Recommendations [eBook] 5 “Whats” Marketers Ask About DCO and ROI From Our Library Webinar - on demand Building Year-Round Customer Lifetime Value in Retail By Brand Studio Trendline What You Need to Know About Supply Chain in Retail Webinar - on demand Realize the Full Potential of Your Data and Improve Customer Experience By Brand Studio Playbook How Brands Can Meet New E-Commerce Expectations By Brand Studio Webinar - on demand How Thred Up Achieves Hyper-Personalization By Brand Studio Trendline Experiential Retail in 2020 and Beyond View all resources What We're Reading Ad Age Desperate for dollars, travel brands ramp up fall camapaigns Bloomberg Facebook Needs Trump Even More Than Trump Needs Facebook Suggest a story we should read Upcoming Events How to Drive Demand to Your App in a Post COVID-19 Era Sept. 23, 2020 - Sept. 23, 2020 | Webinar 2pm ET Understanding Your Audience to Build a Better Customer Experience Sept. 29, 2020 - Sept. 29, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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