Sept. 21 - Hormel sets record with virtual pizza party | Harry's ads honor men who buck norms

Harry's honors men who buck the norm in biggest ad campaign yet; Oracle, Walmart deal for TikTok tentatively approved, paving way for digital shakeup; Bud Light spotlights Black-owned eateries in 'Thursday Night Football' ads; Samsung tests live video shopping to showcase new foldable phone View online | Signup | Forward

Daily Dive Sept.​ 21,​ 2020 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Attentive SMS — driving 18.5% of e-commerce revenue 50% of the top 1,000 retailers use SMS to engage mobile shoppers & drive revenue—unlocking 25x+ ROI. See 6 innovative SMS campaigns from leading brands.   Hormel's record-setting virtual pizza party woos fans, benefits frontline workers Along with entertaining fans at home with a giant Zoom chat and YouTube concert, the brand boosted charity efforts that benefit frontline workers and independent pizzerias. Harry's honors men who buck the norm in biggest ad campaign yet While its anti-Big Razor messaging aligns with the brand's rhetoric, the effort differs in creative approach from past ads challenging traditional notions of masculinity. Oracle, Walmart deal for TikTok tentatively approved, paving way for digital shakeup The proposed U.S. TikTok company will leverage Walmart's e-commerce, fulfillment and payments services while igniting a showdown with major digital platforms. Sponsored Content by Validity 1 in 6 emails never reach the inbox Do you know where your emails are going? We break down the keys to deliverability and help you benchmark your own program's success. Download the report. Bud Light spotlights Black-owned eateries in 'Thursday Night Football' ads The initiative arrives as the dual crises of the pandemic and civil unrest due to racial injustice simultaneously take their toll on Black Americans. Samsung tests live video shopping to showcase new foldable phone Interest in shoppable video streams has grown during the pandemic, which has kept brands from hosting flashy in-store events. Read more news How Comcast Delivered Value Through Identity Marketing Comcast uses identity marketing to develop promotions for the Gen Z market. Find out how to leverage this strategy and design profitable campaigns in this on-demand webinar. Watch Now From Our Library Webinar - on demand Building Year-Round Customer Lifetime Value in Retail By Brand Studio Trendline What You Need to Know About Data in Marketing Trendline Everything You Need to Know About the Evolution of Stores Playbook How Brands Can Meet New E-Commerce Expectations By Brand Studio Trendline Experiential Retail in 2020 and Beyond View all resources What We're Reading Adweek What You Can Learn From the McDonald’s-Travis Scott Partnership Ad Age T-Mobile places $2.1 billion media account in review Digiday 'None of this is celebrity for celebrity’s sake': How publishers are trying to scale virtual events with high-profile star power The Wall Street Journal Six Charged With Bribing Amazon Employees to Boost Third-Party Sellers Suggest a story we should read Upcoming Events How to Drive Demand to Your App in a Post COVID-19 Era Sept. 23, 2020 - Sept. 23, 2020 | Webinar 2pm ET Protect Your Promotions and Attract Valuable Lifelong Customers With Identity Marketing Sept. 24, 2020 - Sept. 24, 2020 | Webinar 2pm ET Understanding Your Audience to Build a Better Customer Experience Sept. 29, 2020 - Sept. 29, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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