Sept. 4 - McDonald's teams with rapper Travis Scott | Workload up for 82% of in-house creatives

Workload up for 82% of in-house creative teams, driven by demand for digital content; Buffalo Wild Wings sells season passes to feed and entertain NFL fans View online | Signup | Forward

Daily Dive Sept.​ 4,​ 2020 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive Brand Studio Protect Your Promotions with Identity Marketing Comcast uses identity marketing to develop successful promotions for the Gen Z market. Find out how to leverage this strategy and design profitable campaigns in this upcoming webinar.   Note from the editor Marketing Dive will not publish a newsletter on Monday in observance of Labor Day. In the meantime, be sure to read about how McDonald's molded people's possessions into minimalist food ads and how more than 50 brands are joining Red Wing Shoes' Labor Day effort to promote jobs for unemployed Americans. We'll be back in your inbox on Tuesday. As always, thanks for reading. Chris Kelly Associate Editor, Marketing Dive Email McDonald's serves up 'Travis Scott Meal' as part of broader collaboration with rapper Dunkin' and Chipotle have recently pursued similar strategies in a bid to connect with young consumers during the pandemic.  Workload up for 82% of in-house creative teams, driven by demand for digital content The pandemic has bolstered internal shops, while external agencies flounder, a report from the WFA and The Observatory International suggests. Buffalo Wild Wings sells season passes to feed and entertain NFL fans The chain returns to experiential marketing with an effort to appeal to folks who are eager to return to normal activities and those who are staying at home. Read more news Creating Superior Customer Experiences with AI Find out how to reach more of your best customers by delivering experiences that automatically adapt to their wants and needs. Learn More From Our Library Webinar - on demand Take Your First Steps in Building Data-Driven Experiences with Adobe Experience Platform By Brand Studio Webinar - on demand How to Accelerate Your Business from Cloud to Content By Brand Studio Webinar - on demand How Direct-To-Consumer Brands Are Growing Recurring Revenue Through Subscriptions By Brand Studio Trendline What You Need to Know About Supply Chain in Retail Trendline What You Need to Know About Data in Marketing Webinar - on demand Realize the Full Potential of Your Data and Improve Customer Experience By Brand Studio View all resources What We're Reading CNBC Walmart gets creative, goes virtual as it plans for holiday toy shopping Ad Age Coca-Cola names ex-Reebok exec Melanie Boulden to lead North American marketing MarketWatch Is 30 too old to work in media? This advertising boss has been forced to apologize after ageism row The Wall Street Journal Campbell Expects Tempered Demand in Months Ahead Suggest a story we should read Upcoming Events Achieving Quicker ROI for Your Digital Marketing Programs Sept. 15, 2020 - Sept. 15, 2020 | Webinar 2pm ET Building Year-Round Customer Lifetime Value in Retail Sept. 16, 2020 - Sept. 16, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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