| | | | Hello there, From a global pandemic to the cookie apocalypse, 2021 can't come soon enough for marketers. While the world concentrates on rebuilding its health, brands too need to focus on health if they're to succeed in the long term. Marketers know this is true, with nearly 70% of CMOs valuing top of the funnel brand building objectives like increasing awareness. But as you know, there are a number of challenges involved in optimizing your marketing campaigns.
TAKE ADVANTAGE OF THESE TIPS TO IMPROVE YOUR BRAND HEALTH -
Prioritize incremental lift. Marketers tend to double down on channels that produced the biggest lift in the past, instead of the channels that will produce the biggest incremental lift in the future - an approach that is proven wrong a whopping 96% of the time! -
Leverage consistent cross-channel measurement. As touchpoints between brands and consumers expand, marketers need an apples-to-apples comparison of all of the places they're advertising to really understand what's working and what isn't. - Track and grow brand equity with a proven partner. Traditional brand trackers are great at telling marketers how their brand's purchase funnel looks today - but lack the ability to say what spending and channel mix are needed to reach brand KPI goals tomorrow.
Find out how Nielsen can help you prepare for 2021. | | | | | | |
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