Weekender: P&G snaps up women's shaving disruptor Billie

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Marketing Dive's Top News Weekender | Jan.​ 11,​ 2020 BROUGHT TO YOU BY — Marketing Dive Brand Studio Leveraging Collaboration to Enhance Performance Marketers have access to endless customer data, but having a full view of customer behavior can be hard. In our webinar, learn how to optimize your data by working with a trade partner. P&G snaps up women's shaving disruptor Billie The CPG giant wants to re-energize its grooming business by combining consumer insights, digital capabilities and innovation with another DTC buy. Oscar Mayer seeks 'Hotdogger' brand ambassadors for national Wienermobile tour Thousands of applicants last year point to the potential for building awareness and buzz as these brand enthusiasts discuss the job on social media. Ex-Taco Bell brand chief Marisa Thalberg lands at Lowe's In a statement, the retailer's CEO Marvin Ellison called out Thalberg's expertise in building "culturally resonant brands." Walmart debuts self-serve ad platform, enhanced targeting tools The retailer is teaming with Kenshoo, Flywheel Digital and others as it looks to better compete with Amazon and Target for ad spend. Cadillac, Amazon showcase cloud-based car shopping concept at CES ZeroLight's technology and Amazon's platform deliver personalized and 3D interactive experiences throughout the car buying journey. Recommended For You Improve your recommendations: click here to update your profile. Deep Dive 7 trends that show 2020 will be a make-or-break year for marketers Expectations are rising around everything from sustainability to data privacy, and some areas, like media buying and CMO strategies, will reach an inflection point, experts said. Deep Dive Esports outlook 2020: What brands need to become winning players Non-endemic brands are becoming more active, influencers are getting proper management and tech is letting new platforms emerge. Best of What We're Reading Ad Exchanger Watson’s Newest Tech Tool Uses AI To Optimize Ad Creatives Restaurant Dive Yum Brands acquires Habit Burger for $375M The Wall Street Journal Landmark Facebook Settlement Still Working Its Way Through Court Bloomberg Alphabet Nears $1 Trillion Value on Ad-Growth Optimism Adweek NFL Teams With H&M to Offer Branded Gear Outside of the US The Drum S4 Capital makes play for digital agency Circus Marketing Suggest a story we should read From Our Library Playbook The Rise of AI-Enabled Customer Experiences By Brand Studio Playbook Growing Your Business with Collaborative Analytics By Brand Studio View all resources Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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