Jan. 9 - P&G buys DTC disruptor Billie | Heinz uncaps new condiment in Super Bowl ad

Heinz uncaps new HoneyRacha condiment as part of Super Bowl play; What were the most empowering, funniest and coolest video ads of 2019?; Why USA Today's Ad Meter will get the Super Bowl wrong — again; Super Bowl LIV: Tracking every ad for 2020's big game View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Jan.​ 9,​ 2020 BROUGHT TO YOU BY — Marketing Dive Brand Studio Leveraging Collaboration to Enhance Performance Marketers have access to endless customer data, but having a full view of customer behavior can be hard. In our webinar, learn how to optimize your data by working with a trade partner. P&G snaps up women's shaving disruptor Billie The CPG giant wants to re-energize its grooming business by combining consumer insights, digital capabilities and innovation with another DTC buy. Heinz uncaps new HoneyRacha condiment as part of Super Bowl play The sweet and spicy blend is part of a campaign that includes a 30-second in-game spot and specially marked packaging that unlocks prizes. What were the most empowering, funniest and coolest video ads of 2019? Nike, Pandora and Allstate are among the brands most successfully appealing to consumers with purpose, humor or style, according to Ace Metrix. Opinion Why USA Today's Ad Meter will get the Super Bowl wrong — again The system is an outlier in a comparison of different Super Bowl advertiser performance metrics that also highlights the need to assess offline buzz. UPDATED Super Bowl LIV: Tracking every ad for 2020's big game The Trump and Bloomberg campaigns bring politics to the February game with dueling $10 million ad buys. Read more news What We're Reading The Verge How Facebook’s ad in Teen Vogue came back to haunt it The Wall Street Journal Smucker Says Marketing Shake-Up Saved It From Boring Ads Ad Exchanger LUMA: Ad Tech M&A Was Up Across The Board In 2019 Variety Regal Cinemas Switching to Pepsi for Non-Alcoholic Beverages The Drum S4 Capital makes play for digital agency Circus Marketing Suggest a story we should read From Our Library Webinar - on demand Reinventing E-Commerce Product Content By Brand Studio Playbook The Rise of AI-Enabled Customer Experiences By Brand Studio Webinar - on demand Leveraging Collaboration to Enhance Business Performance By Brand Studio View all resources Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Mobile Marketer | Social Media Today Connect With Us Twitter | Facebook | LinkedIn Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more. Marketing Dive is a leading publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 7+ million decision makers in competitive industries. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive is a product of Industry Dive, Inc.. 1575​ Eye St NW, 4th Floor, Washington,​ DC 20005. We value your privacy. We won't share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip