Jan. 6 - 2020's top 7 marketing trends | P&G's flashy CES showcase

VR porta-potties and smart baby tech: What's on tap at P&G's 2nd CES showcase; Walmart debuts self-serve ad platform, enhanced targeting tools; Secret's Golden Globe spot extends female empowerment theme with original music; Comic Dive: New Year's Revolutions View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Jan.​ 6,​ 2020 Note from the editor This year is set to be a tumultuous one for marketers, but also a time when exciting opportunities will emerge as digital channels, including e-gaming and streaming, reach new peaks of maturation. To help you prepare for what will be a busy 12 months, Marketing Dive throughout January is publishing a series of look-ahead pieces analyzing the biggest trends, including a capstone seven biggest 2020 predictions feature that's available to read below. We hope you use this piece and our other recent output, such as a look at how QSR brands are leading the pack on marketing personalization, as a reference point when devising your strategies for 2020 and beyond. Best, Peter Adams Reporter, Marketing Dive Twitter | Email Deep Dive 7 trends that show 2020 will be a make-or-break year for marketers Expectations are rising around everything from sustainability to data privacy, and some areas, like media buying and CMO strategies, will reach an inflection point, experts said. VR porta-potties and smart baby tech: What's on tap at P&G's 2nd CES showcase Charmin, Pampers and Oral-B are on the ground in Las Vegas with flashy mobile tech as part of the CPG giant's second year as an exhibitor. Walmart debuts self-serve ad platform, enhanced targeting tools The retailer is teaming with Kenshoo, Flywheel Digital and others as it looks to better compete with Amazon and Target for ad spend. Sponsored Content by Iterable 6 recipes for marketers craving customer engagement We've deconstructed 6 popular lifecycle campaigns so you can learn to recreate your own versions. Download now. Secret's Golden Globe spot extends female empowerment theme with original music The P&G brand builds on its "All Strength, No Sweat" campaign with a star-studded ad featuring modern women. Column Comic Dive: New Year's Revolutions Will marketers "future-fit" themselves in 2020 by bulking up, slimming down or taking a more unique approach? Read more news What We're Reading Reuters Nike seeks to keep marketing executives out of Michael Avenatti trial The Drum Mars Food hires Pepsi's Rafael Narvaez as global CMO to boost ‘dinnertime’ brands Bloomberg Tech’s Flagship CES Show Counts on Meat, Cars to Draw Crowds The Wall Street Journal McDonald’s Looks Beyond Party Culture Suggest a story we should read From Our Library Webinar - on demand Reinventing E-Commerce Product Content By Brand Studio Playbook The Rise of AI-Enabled Customer Experiences By Brand Studio Webinar - on demand Leveraging Collaboration to Enhance Business Performance By Brand Studio View all resources Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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