Sept. 9 - Wrangler rides for 'cowboy spirit' | NFL drafts Reddit for content, sponsorships

NFL drafts Reddit for original content, sponsorship revenue; Illy brews digital, OOH campaign starring opera singer Andrea Bocelli; Most major retailers cut back-to-school ad spending 20%, study finds; Comic Dive: Brands Open the Football Playbook View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Sept.​ 9,​ 2019 Wrangler rides for 'cowboy spirit' in 1st global multichannel campaign "Wear With Abandon" promotes a modern country look and will run across print, digital, radio, broadcast and video. NFL drafts Reddit for original content, sponsorship revenue Brands will have opportunities to sponsor an original NFL video series with pre-roll ads. Illy brews digital, OOH campaign starring opera singer Andrea Bocelli The push comes amid a lift in specialty coffee sales as foodies look beyond Starbucks for their caffeine fix. Most major retailers cut back-to-school ad spending 20%, study finds Amazon, Best Buy and J.C. Penney stand out for boosting media spend on TV, print and digital, according to MediaRadar. Column Comic Dive: Brands Open the Football Playbook As the football season kicks off, major players like Pepsi and Bud Light are trying various tactics to engage sports fans. Read more news BROUGHT TO YOU BY — NY KnowGO NY KnowGO: One-Day Event Dedicated to Retail Media Elevate your retail media knowledge. Learn strategic know-how, fresh tactics and networking. Meet contemporaries in an open forum. Chat with 250+ handpicked experts, enjoy breakout sessions and unmissable keynote speakers. Register now. What We're Reading Campaign Diageo calls global media agency review The Wall Street Journal Businesses Across the Board Scramble to Comply With California Data-Privacy Law AdAge How the U.S. Open became a branded juggernaut Digiday What to know about Google’s implementation of first-price ad auctions Adweek IPG Signals Its Future With a Trio of Significant Leadership Changes Suggest a story we should read From Our Library Playbook Walk-Through Marketing Measures the Real Outcome of Digital Marketing By Brand Studio View all resources Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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