Sept. 4 - Burger King cooks up 'democratic' deals | Toyota Prius accelerates targeting

Toyota accelerates location, cultural targeting in multichannel Prius ads; New Amsterdam drafts Barstool Sports podcast for Pink Whitney vodka debut; NFL teams with TikTok to reach Gen Z; Walmart, Target could lose holiday customers to Amazon View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Sept.​ 4,​ 2019 BROUGHT TO YOU BY — Marketing Dive Brand Studio Using Online Intel for Offline Results Using customer location data to drive foot traffic and sales is a given for today’s smart marketers. But digital data alone isn’t enough to design and execute optimal campaigns. Learn more. Burger King cooks up 'Democratic Burger' election in France To drive app downloads, the fast food chain will let customers vote for a menu item that will be discounted the following week. Toyota accelerates location, cultural targeting in multichannel Prius ads The "It's Unbelievable" effort includes a digital partnership with The Weather Channel and AccuWeather that utilizes location-based targeting​. New Amsterdam drafts Barstool Sports podcast for Pink Whitney vodka debut The lemonade-flavored spirit was inspired by a former NHL player who hosts the "Spittin' Chiclets" podcast, which the vodka brand sponsors. NFL teams with TikTok to reach Gen Z As the league kicks off its 100th season, the #WeReady hashtag challenge urges fans to show pride for their favorite team on the social video platform. Walmart, Target could lose holiday customers to Amazon However, the Coresight Research report echos previous findings around Gen Z and Boomer consumers' plans to shop in stores for gift ideas. Read more news What We're Reading Retail Dive Game-changers: Have women reshaped the sportswear market? MediaPost With Anti-Vaping Push, CVS Wades Deeper Into Purpose CNBC Google's paid search ads are a 'shakedown,' Basecamp CEO says The Drum Six-sided story: the rise of creative branding in sneaker box design The Washington Post California adopted the country's first major consumer privacy law. Now, Silicon Valley is trying to rewrite it. Suggest a story we should read From Our Library Webinar - on demand Raising the Bar with Identity-Based Marketing By Brand Studio Playbook Using Location Data to Understand the Offline Impacts of Online Efforts By Brand Studio View all resources Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Mobile Marketer | Social Media Today Connect With Us Twitter | Facebook | LinkedIn Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Our mission is to provide busy execs like you with an overview of the Marketing industry in 60 seconds. Marketing Dive is a product of Industry Dive. View other Industry Dive publications. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive is a product of Industry Dive, Inc.. 1575​ Eye St NW, 4th Floor, Washington,​ DC 20005. We value your privacy. We won't share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip