Sept. 3 - Seventh Generation joins climate strike | Bon & Viv polygraphs taste testers

Bon & Viv Spiked Seltzer serves up taste test polygraph; Porsche test drives branded games on Amazon's Twitch; Campaign Trail: Why Dum Dums dropped the hard sell in favor of smile-inducing memories View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Sept.​ 3,​ 2019 BROUGHT TO YOU BY — Marketing Dive Brand Studio Take Data to the Streets: Using Online Intel for Offline Results Using customer location data to drive foot traffic and sales is a given for today’s smart marketers. But digital data alone isn’t enough to design and execute optimal campaigns. Learn more. Seventh Generation to go on climate strike In advance of the global strike planned for later this month, the Unilever brand will donate its national broadcast advertising spots to the climate movement. Bon & Viv Spiked Seltzer serves up taste test polygraph The Anheuser-Busch brand refreshed the classic Pepsi challenge for the burgeoning hard seltzer market. Porsche test drives branded games on Amazon's Twitch A choose-your-own-adventure-style game lets viewers vote on actions taken by two real people equipped with body cameras to reveal a new electric race car. Column Campaign Trail: Why Dum Dums dropped the hard sell in favor of smile-inducing memories A new campaign from the iconic candy brand — its first in 30 years — aims to replicate positive feelings from childhood with simple, relatable storytelling. Read more news What We're Reading The New York Times YouTube Said to Be Fined Up to $200 Million for Children’s Privacy Violations Digiday ‘The math is wrong’: Publishers grumble about Google’s ad targeting research MediaPost Automakers Increase TV Spending Prior To Labor Day TechCrunch Apple still has work to do on privacy Suggest a story we should read From Our Library Webinar - on demand Raising the Bar with Identity-Based Marketing By Brand Studio Playbook Using Location Data to Understand the Offline Impacts of Online Efforts By Brand Studio View all resources Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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