Sept. 16 - Bud Light's alien cans land | How TikTok can help holiday marketing

How TikTok can help brands get on Christmas wish lists; Godiva taps digital for global branding campaign focused on founder; For retail brands, there's never been a better time to mine millennial FOMO; Campaign Trail: Bombay Sapphire brings new meaning to UGC with crowdsourced creative View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Sept.​ 16,​ 2019 BROUGHT TO YOU BY — Quad What’s the Secret to Millennial Buyers? The demographic everybody wants – millennials – has been a marketing game-changer. Gain valuable insights into their buying habits in this infographic report. Bud Light debuts alien cans despite 'Storm Area 51' event cancellation While the viral Facebook event was called off, AB InBev's flagship brew is doubling down with limited-edition merch and experiential efforts. Deep Dive How TikTok can help brands get on Christmas wish lists Hashtag challenges are one way to boost awareness with the app's younger audience ahead of Black Friday and Cyber Monday. Godiva taps digital for global branding campaign focused on founder In an attempt to grow its business five times over six years, the brand is focused on "creating wonder and delight." Opinion For retail brands, there's never been a better time to mine millennial FOMO Taking full advantage of the experience economy requires more than the occasional loyalty perk, trunk show or Instagrammable moment, writes Aptos' Dave Bruno. Column Campaign Trail: Bombay Sapphire brings new meaning to UGC with crowdsourced creative Nearly 7,000 people contributed to a tech-powered installation the Bacardi gin brand hosted to awaken the artistic capacity within everyone. Read more news What We're Reading Mobile Marketer Amazon tests influencer storefronts to translate social content to sales Adweek McDonald’s Taps Wieden + Kennedy New York as Its New Lead Creative Agency in the U.S. AdAge DTC founders' secrets: What all advertisers can learn from TV's latest force The Wall Street Journal New York’s Philharmonic Taps ‘Influencers’ to Lure Millennials Digiday ‘It shifts the power dynamic’: Faced with harassment, women are leaving agencies to go freelance Suggest a story we should read Upcoming Event NY KnowGO Conference: Retail Media, SPAs and Performance Advertising Oct. 3, 2019 - Oct. 3, 2019 | New York City Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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