Weekender: WSJ: Marriott moves into home-sharing market with Airbnb-like service

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Marketing Dive's Top News Weekender | May​ 4,​ 2019 BROUGHT TO YOU BY — Bazaarvoice Designing an effective ratings and reviews strategy Leveraging the voice of the consumer, especially through ratings and reviews, drives brand growth. This ebook dives into proven methods for collecting and leveraging ratings and reviews. Download Now WSJ: Marriott moves into home-sharing market with Airbnb-like service Loyalty points and other rewards reportedly would work the same way for the platform as they do for the company's existing hotel properties. Study: OOH is most powerful tool to get shoppers through doors Driving store traffic was significantly less expensive for brands in 2018 than the year before, with OOH providing the biggest impact for marketers' investments. P&G's Pantene wants to eliminate gender bias from search results S.H.E. is a Chrome extension that seeks to counteract stereotypes in search engine algorithms by better representing women. Burger King's moody campaign jabs at McDonald's Happy Meals The chain's Real Meals come in different "moods" such as Blue and DGAF and encourages diners to fight pressures to appear happy. Sargento delivers 'world's slowest pizza' to unveil aged cheese line To spotlight the launch and highlight the aging process, the cheese brand will deliver free pizzas in four to 18 months. Recommended For You Improve your recommendations: click here to update your profile. Deep Dive Can AI earn a starring role in marketers' video strategies? Hoping to meet the growing demand for personalized digital content, marketers are exploring how to use AI tools to enhance their video content decisions as well as save time and money.  Best of What We're Reading CNBC Netflix will have no choice but to run ads, industry execs say Mobile Marketer Starbucks boosts loyalty membership by 13% following switch to spend-based program Restaurant Dive Food trucks are the new restaurant billboards Digiday Amazon is using customer search data to find brands to target The New York Times These Ads Think They Know You The Drum Kentucky Derby is courting a younger audience through brand activations Suggest a story we should read From Our Library Survey Report Stanford Innovation and Entrepreneurship Study By Brand Studio View all resources Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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