May 13 - PVH taps Calvin Klein CMO to lead digital | Addressable TV not an upfronts focus

WSJ: Viacom, CBS and Fox inch toward addressable TV, but it won't be an upfronts focus; Natural Light taps humorous YouTube video to find an intern; Turf war: Can digital heavyweights fend off linear TV's online land grab?; Sears' new logo panned by customers View online | Sign up | Forward

Marketing Dive's Top News Daily edition | May​ 13,​ 2019 BROUGHT TO YOU BY — Merkle Ad Spend by the Billions Facebook spend declined 2% Y/Y and Instagram spend grew 44% Y/Y. Get more digital marketing benchmarks in the Q1 2019 Digital Marketing Report. Get the Report Calvin Klein's CMO adds responsibility as PVH Corp.'s first chief digital officer As the head of global digital transformation for the parent company of brands like Tommy Hilfiger and Speedo, Marie Gulin-Merle's focus will include using data to boost engagement. WSJ: Viacom, CBS and Fox inch toward addressable TV, but it won't be an upfronts focus Despite deals being brokered with pay-TV providers, targeted TV ad solutions will not command the primetime at the just-commenced annual series of presentations put on by the networks. Natural Light taps humorous YouTube video to find an intern The Anheuser-Busch brand is using its latest marketing campaign to find a brand-appropriate summer intern. Deep Dive Turf war: Can digital heavyweights fend off linear TV's online land grab? Companies like YouTube and Hulu took up arms against TV at a recent event for advertisers while simultaneously adopting more tactics popularized by traditional broadcast media. Sears' new logo panned by customers Media and social media users pilloried the rebranding campaign for its similarity to that of vacation rental platform Airbnb. Column Campaign Trail: Coca-Cola brings new meaning to audio marketing with refreshing print ads A series of static photos captures uniquely audio moments — the crack of a soda can or the fizzing of bubbles — by leveraging the brand's 126-year legacy. Read more news What We're Reading The New York Times Nike Told Me to Dream Crazy, Until I Wanted a Baby Variety Facebook Fires Back at Co-Founder’s Call to Break Up the Social Giant: ‘Success Should Not Be Penalized’ The Wall Street Journal Amazon’s Size Is Becoming a Problem—for Amazon CNBC Victoria’s Secret ‘rethinking’ annual fashion show, says network TV not ‘right fit’ Suggest a story we should read From Our Library Playbook Map Your Marketing Success with Location-Based Advertising By Brand Studio View all resources Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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