May 10 - How Coke imbued print ads with sound | Deloitte Digital's latest agency buy

Deloitte Digital buys agency Pervorm to strengthen search, social and programmatic; Turf war: Can digital heavyweights fend off linear TV's online land grab?; La-Z-Boy spins Kristen Bell's social spat into sponsorship; Younger consumers pay more attention to online ads, survey finds View online | Sign up | Forward

Marketing Dive's Top News Daily edition | May​ 10,​ 2019 BROUGHT TO YOU BY — Airship Customer Engagement Forum - LA, SF, Chicago, NYC Join Airship (formerly Urban Airship) to meet and learn from top brands who are building the future of customer engagement. US and European cities May-June. Starting May 21 in Santa Monica. Save your seat. Column Campaign Trail: Coca-Cola brings new meaning to audio marketing with refreshing print ads A series of static photos captures uniquely audio moments — the crack of a soda can or the fizzing of bubbles — by leveraging the 126-year-old brand's legacy. Deloitte Digital buys agency Pervorm to strengthen search, social and programmatic Founded in 2010, the shop is headquartered in Amsterdam and has an office in Ho Chi Minh City, Vietnam. Deep Dive Turf war: Can digital heavyweights fend off linear TV's online land grab? Companies like YouTube and Hulu took up arms against TV at a recent event for advertisers while simultaneously adopting more tactics popularized by traditional broadcast media. La-Z-Boy spins Kristen Bell's social spat into sponsorship The furniture retailer taps the "Veronica Mars" and "The Good Place" actress to pitch items beyond its iconic recliner. Younger consumers pay more attention to online ads, survey finds In another positive sign for digital marketers, older consumers are buying more online now than in the past. WeTransfer campaign urges creative workers to limit screen time "Please Leave" marks the software company's 10-year anniversary by highlighting how creativity flourishes in the analog world. Opinion Let's not lose sight of the aspiration of native ads The ad industry shouldn't get bogged down in the details of ad products at the expense of greater purposes, writes the IAB's VP of Mobile Susan Borst. Read more news What We're Reading The Drum OpenAP names first chief executive as it crystalizes its business model Vox A brand called War Paint is using toxic masculinity to sell makeup to men Adweek Johnson & Johnson Cuts Marketing Budget, Affecting Partners Omnicom and WPP CNBC Edgewell's acquisition of Harry's 'not a good comparison' to Unilever's Dollar Shave Club deal Adweek Anheuser-Busch Surveys an Online Panel of 6,000 Fans Each Day to Keep Its Marketing Relevant Suggest a story we should read From Our Library Survey Report Stanford Innovation and Entrepreneurship Study By Brand Studio View all resources Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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