Weekender: Patagonia sues AB InBev over new brew bearing 'Patagonia' name

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Marketing Dive's Top News Weekender | April​ 13,​ 2019 BROUGHT TO YOU BY — Marketing Dive Brand Studio Drive Efficient, Effective Campaigns A 360-degree view of your marketing activities is important in building an agile, personalized marketing strategy. Find out how marketing resource management can be a game-changer. Download the playbook. Patagonia sues AB InBev over new brew bearing 'Patagonia' name The outdoor apparel maker alleges the beer's branding is "strikingly similar" to its own, and that the marketing behind it was meant to mislead consumers. Gen Z prefers Instagram when hearing from brands, Piper Jaffray says Just 6% of teens reported using Facebook, down from more than 22% six months ago. Life Cereal contest auditions kids for reboot of '70s 'Mikey Likes It' ad Parents can bring their kids to a casting call at select Walmart locations or upload a video to help the brand find a new face for the ad refresh. Verizon reveals the challenges and opportunities of in-house agencies As brands continue to bring more marketing work in house, internal teams promise agility, speed and deeper knowledge of brand values. KFC parodies influencers with CGI hipster Colonel Sanders The chain handed its Instagram account over to the "Virtual Influencer Colonel" and partnered with Dr. Pepper, TurboTax and Old Spice for the campaign. Recommended For You Improve your recommendations: click here to update your profile. Deep Dive How brands can score with esports marketing Marketing opportunities are significant for a range of brands — but the window to enter the space and gain a strategic advantage is quickly closing. Best of What We're Reading The Wall Street Journal Disney’s Next Big Remake: Itself Digiday How artificial intelligence is influencing Unilever's marketing Food Dive Kashi works with Gen Z influencers to develop Super Food Bites The Drum 'This is for Men' - L'Oreal Paris unveils clever ads calling for more women in leadership Adweek The Anonymous 'Diet Madison Avenue' Social Media Whistleblowers Could Be Unmasked Within a Week Adweek Remember Free TV? It’s Coming Back in a Big Way Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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