April 17 - Land Rover steers toward urban women | Dietz & Watson sells Dietz Nuts boxers

Dietz & Watson sells Dietz Nuts boxers, merch at Philly pop-up; Netflix content chief to oversee marketing, lead new CMO search; Having to share personal data turns consumers away from loyalty programs, study says; H&M is ready for Gen Z View online | Sign up | Forward

Marketing Dive's Top News Daily edition | April​ 17,​ 2019 BROUGHT TO YOU BY — Cuebiq Measure the Offline ROI of Your TV Advertising Enhance your measurement stack with offline intelligence. Get our latest study to find out how you can improve your cross-channel measurement capabilities to maximize ROI. Download the report. Land Rover steers toward women with urban-focused campaign "Live for the City" stands out in an industry with a long history of marketing to men, although this is starting to change. Dietz & Watson sells Dietz Nuts boxers, merch at Philly pop-up The Delishop will sell branded gear and feature an appearance by Flyers mascot Gritty this summer. Netflix content chief to oversee marketing, lead new CMO search The switch announced around Q1 earnings comes as the company preps for a more competitive streaming market that will include Apple and Disney. Sponsored Content by Marketing Dive Brand Studio Manage marketing resources at scale In our latest playbook, we take a look at ways marketing resource management can transform your campaign workflows, budgets and results. Access Now » Having to share personal data turns consumers away from loyalty programs, study says Conversely, 76% of surveyed Americans said they would be more likely to join a program that required just their name and phone number. H&M is ready for Gen Z The fast-fashion retailer's latest moves seem tailor-made for a cohort that wants companies to align with its values. The North Face campaign petitions to turn Earth Day into national holiday Taking a page out of REI's playbook, the retailer is giving employees time off to explore and will host a series of events to get customers outside. UPDATED PepsiCo scraps plans for 'orbital billboard' A spokesperson explained that the marketer had conducted an "exploratory test" with StartRocket, but that the pilot was "a one-time event." Read more news What We're Reading Restaurant Dive Dunkin' pilots multi-tender options for loyalty program The Wall Street Journal Amid Ad-Industry M&A, Omnicom Says It Isn’t Looking for Big Deals Campaign Why Heineken is quietly building out an in-house creative team Bloomberg Pinterest Shuns Social-Media Label That May Help Demand for IPO Wired 15 Months of Fresh Hell Inside Facebook Suggest a story we should read Upcoming Event Understanding the New Customer Acquisition Funnel April 18, 2019 - April 18, 2019 | Webinar 2 pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Mobile Marketer | Social Media Today Connect With Us Twitter | Facebook Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Our mission is to provide busy execs like you with an overview of the Marketing industry in 60 seconds. Marketing Dive is a product of Industry Dive. View other Industry Dive publications. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive is a product of Industry Dive, Inc.. 1575​ Eye St NW, 4th Floor, Washington,​ DC 20005. We value your privacy. We won't share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip