April 22 - Samsung's YouTube series scores with Gen Z | Adidas, Donald Glover partner on short films

Adidas, Donald Glover drop short films for new shoe deal; Comic Dive: Cashing In On 'Game of Thrones'; AT&T's WarnerMedia pulls out of advanced TV coalition OpenAP; Sizmek plans sale of ad marketplace to Zeta Global for $36M View online | Sign up | Forward

Marketing Dive's Top News Daily edition | April​ 22,​ 2019 BROUGHT TO YOU BY — Marketing Dive Brand Studio Optimize Your Customer Acquisition Funnel With the evolution of third-party digital experiences, the customer acquisition funnel no longer starts on your website. Learn how to leverage these changes and drive customer action. Watch the webinar. Samsung's '/make' series on YouTube wins over Gen Z Nearly 80% of viewers said they want more episodes that show how influencers create videos. Adidas, Donald Glover drop short films for new shoe deal Glover also used Apple's AirDrop feature to give away pairs of the new sneakers to Coachella attendees. Column Comic Dive: Cashing In On 'Game of Thrones' Could efforts from kid-friendly brands like Oreo and Mtn Dew backfire as they make their final "Thrones" tie-ins? AT&T's WarnerMedia pulls out of advanced TV coalition OpenAP Arriving amid the critical upfronts season, a potential reasoning for the decision could be Xandr's creation of its own addressable TV ad products. Sizmek plans sale of ad marketplace to Zeta Global for $36M The deal highlights both the ongoing challenges and perceived opportunities in programmatic advertising. Read more news What We're Reading CNBC AB InBev alleges that a MillerCoors executive thanked the brewer for its controversial Super Bowl ad AdAge Ancestry removes ad amid backlash The Drum Unilever ups ad spend by €300m in 2 years thanks to agency cutbacks The Wall Street Journal Ad Industry and Commercial Actors Union Agree on New Contract Suggest a story we should read From Our Library Webinar - on demand Understanding the new customer acquisition funnel By Brand Studio Playbook Your New Game Plan for Managing Marketing Resources at Scale By Brand Studio View all resources Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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