Weekender: Taco Bell pens open letter pushing fans to take down Taco Tuesday

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Marketing Dive's Top News Weekender | April​ 20,​ 2019 BROUGHT TO YOU BY — Cuebiq Measure the Offline ROI of Your TV Advertising Enhance your measurement stack with offline intelligence. Get our latest study to find out how you can improve your cross-channel measurement capabilities to maximize ROI. Download the report. Taco Bell pens open letter pushing fans to take down Taco Tuesday The "Taco reBELLion" campaign appears to parody the recent spate of cause-driven, politically charged marketing from other brands. Study: 3 key audience segments to inform 'Game of Thrones' marketers' strategies As the ad-free show enters its final season, MiQ identified different fan groups — dubbed the Lannisters, Targaryens and Starks — and their biggest consumption habits. YSL journeys to Coachella with 'beauty station' pop-up Along a highway near the festival, the activation includes virtual product sampling, lipstick customization, makeup tutorials and influencer content. Land Rover steers toward women with urban-focused campaign "Live for the City" stands out in an industry with a long history of marketing to men, although this is starting to change. Grey Goose distills relatable luxury into first major campaign in a decade Kicking off at bars in London and New York, the effort featured comedians Colin Jost and Jamie Foxx, who posed as bartenders, served drinks and performed stand-up comedy. Recommended For You Improve your recommendations: click here to update your profile. Deep Dive Sonic boom: Why more brands are composing musical branding strategies Once the exclusive domain of major corporations, sonic brand identities today are seeing growing interest as digital media's reach continues to expand.  Best of What We're Reading The New York Times The Most Measured Person in Tech Is Running the Most Chaotic Place on the Internet Wired 15 Months of Fresh Hell Inside Facebook Campaign Why Heineken is quietly building out an in-house creative team CNBC Publicis' $4.4 billion acquisition leaves analysts skeptical Restaurant Dive Dunkin' pilots multi-tender options for loyalty program Business Insider Facebook says it 'unintentionally uploaded' 1.5 million people's email contacts without their consent Suggest a story we should read From Our Library Webinar - on demand Understanding the new customer acquisition funnel By Brand Studio View all resources Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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