April 18 - Grey Goose makes luxury accessible | Taco Bell rebels against Taco Tuesday

Taco Bell pens open letter pushing fans to take down Taco Tuesday; EMarketer: Native ads to grab 63% of display spending in 2019; Axe takes another swing at breaking masculine stereotypes with 'bathsculinity' campaign; H&M is ready for Gen Z View online | Sign up | Forward

Marketing Dive's Top News Daily edition | April​ 18,​ 2019 BROUGHT TO YOU BY — Cuebiq Measure the Offline ROI of Your TV Advertising Enhance your measurement stack with offline intelligence. Get our latest study to find out how you can improve your cross-channel measurement capabilities to maximize ROI. Download the report. Note from the editor Good morning! Because the U.S. financial markets will be closed in observance of Good Friday, Marketing Dive will not publish a newsletter tomorrow. We'll be back in your inbox as usual with fresh news and analysis on Monday, April 22. In the meantime, read up on why marketers are investing in sonic identities and how brands are employing sustainability-minded efforts for Earth Day. As always, thanks for reading. Natalie Koltun Associate Editor, Marketing Dive Twitter | Email Grey Goose distills relatable luxury into first major campaign in a decade Kicking off at bars in London and New York, the effort featured comedians Colin Jost and Jamie Foxx, who posed as bartenders, served drinks and performed stand-up comedy. Taco Bell pens open letter pushing fans to take down Taco Tuesday The "Taco reBELLion" campaign appears to parody the recent spate of cause-driven, politically charged marketing from other brands. EMarketer: Native ads to grab 63% of display spending in 2019 Facebook will benefit most from the growth in native ad spending on social media. Axe takes another swing at breaking masculine stereotypes with 'bathsculinity' campaign Comedian-actor Lil Rel Howery appears in a series of YouTube ads as part of the Unilever brand's latest push to redefine masculinity. H&M is ready for Gen Z The fast-fashion retailer's latest moves seem tailor-made for a cohort that wants companies to align with its values. Read more news What We're Reading Adweek Ad Industry's Efforts to Influence Congress on Data Privacy Laws Met With Deep Skepticism CNBC Amazon is shutting down its China marketplace business. Here's why it has struggled Business Insider Facebook says it 'unintentionally uploaded' 1.5 million people's email contacts without their consent The New York Times The Most Measured Person in Tech Is Running the Most Chaotic Place on the Internet Suggest a story we should read Upcoming Event Understanding the New Customer Acquisition Funnel April 18, 2019 - April 18, 2019 | Webinar 2 pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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