April 23 - Why Keith Weed's departure matters | How Dixie drove 99% completion for in-store videos

How Dixie drove 99% completion rate for in-store videos; Kraft Heinz names former AB InBev CMO as its new CEO; Netflix plots New York production hub, hiring spree around marketing, content; GroupM creates incubator to bring brands and ad-tech startups closer View online | Sign up | Forward

Marketing Dive's Top News Daily edition | April​ 23,​ 2019 BROUGHT TO YOU BY — Marketing Dive Brand Studio Optimize Your Customer Acquisition Funnel With the evolution of third-party digital experiences, the customer acquisition funnel no longer starts on your website. Learn how to leverage these changes and drive customer action. Watch the webinar. Deep Dive What Keith Weed's departure means for Unilever — and CMOs generally Reports that the company could retire the chief marketer mantle with the loss of one of its most high-profile champions would be neither entirely surprising nor the alarm bell some industry watchers might think it is, according to analysts. How Dixie drove 99% completion rate for in-store videos The campaign around a new line of paper plates spurred 16 million impressions during Walmart visits. Kraft Heinz names former AB InBev CMO as its new CEO Miguel Patricio will succeed Bernardo Hees as CEO of the CPG giant on July 1 after nearly two decades in various roles at the world's largest beer maker. Sponsored Content by William Jessup University How choice architecture shapes consumer decisions Changing how items are presented can make a difference in what consumers choose. Explore choice architecture. Netflix plots New York production hub, hiring spree around marketing, content The company is establishing a larger office footprint and 127 new, high-paying executive jobs over the next few years as the streaming wars heat up. GroupM creates incubator to bring brands and ad-tech startups closer Jet.com, Church & Dwight and Mike's Hard Lemonade are among the brands that will help to support ad-tech entrepreneurs. Column Comic Dive: Cashing In On 'Game of Thrones' Could efforts from kid-friendly brands like Oreo and Mtn Dew backfire as they make their final "Thrones" tie-ins? Read more news What We're Reading Digiday Programmatic advertisers ramp up efforts to deal direct with publishers Venture Beat Twitter beats expectations with revenue of $787 million as monthly users rise to 330 million Variety Cord Cutting Will Accelerate in 2019, Skinny Bundles Poised to Fail (Report) CNBC Leica says it wasn’t behind an ad depicting Tiananmen Square protests Suggest a story we should read From Our Library Webinar - on demand Understanding the new customer acquisition funnel By Brand Studio Playbook Your New Game Plan for Managing Marketing Resources at Scale By Brand Studio View all resources Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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