April 25 - Heineken taps 'The Office' for non-alcoholic push | Facebook revenue grows as FTC fine looms

Facebook sees 26% revenue growth as $5B FTC fine looms; Chipotle doubles digital sales in 1 quarter; Ad-blocking browser Brave trades ad views for rewards; IAB: Brands in Europe move programmatic purchasing in-house View online | Sign up | Forward

Marketing Dive's Top News Daily edition | April​ 25,​ 2019 BROUGHT TO YOU BY — Marketing Dive Brand Studio Optimize Your Customer Acquisition Funnel With the evolution of third-party digital experiences, the customer acquisition funnel no longer starts on your website. Learn how to leverage these changes and drive customer action. Watch the webinar. Heineken taps 'The Office' stars to push new non-alcoholic beer The partnership underscores the enduring appeal of a TV show whose final episode aired six years ago yet remains a top offering on Netflix. Facebook sees 26% revenue growth as $5B FTC fine looms Top 100 advertisers made up less than 20% of total ad revenue, indicating the platform's advertiser base has diversified, per COO Sheryl Sandberg. Chipotle doubles digital sales in 1 quarter Sales for the period were up nearly 10% thanks to rapid growth from the chain's new loyalty program and mobile ordering capabilities. Ad-blocking browser Brave trades ad views for rewards The privacy-focused browser launched an ad platform that shares revenue with users in the form of cryptocurrency reward points. IAB: Brands in Europe move programmatic purchasing in-house Adoption is growing even though GDPR has had a nominal impact on business for brands in France, Germany, Italy, Spain, and the U.K. Read more news What We're Reading Digiday ‘It’s a shakedown’: Everything you need to know about Google’s ‘unified pricing’ product changes Adweek Snap Inc. Hires Kenny Mitchell as Its First Chief Marketing Officer Fast Company Big business is poking holes in California’s landmark privacy law Healthcare Dive 'Meet PillPack': Amazon rolls out Rx delivery direct marketing Suggest a story we should read From Our Library Webinar - on demand Understanding the new customer acquisition funnel By Brand Studio Playbook Your New Game Plan for Managing Marketing Resources at Scale By Brand Studio View all resources Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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