Weekender: Campaign Trail: Adobe's influencer parody raises the bar for nonbranded creative work

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Marketing Dive's Top News Weekender | April​ 27,​ 2019 BROUGHT TO YOU BY — Marketing Dive Brand Studio Optimize Your Customer Acquisition Funnel With the evolution of third-party digital experiences, the customer acquisition funnel no longer starts on your website. Learn how to leverage these changes and drive customer action. Watch the webinar. Column Campaign Trail: Adobe's influencer parody raises the bar for nonbranded creative work How can a brand effectively make a marketing video without branding? For the tech company, that meant letting its creative partners loose. KFC drops sexy Mother's Day video Dessert biscuits from Cinnabon and a Colonel Sanders-inspired Chippendales dancer are part of the push for one of the chain's busiest days of the year. Heineken taps 'The Office' stars to push new non-alcoholic beer The partnership underscores the enduring appeal of a TV show whose final episode aired six years ago yet remains a top offering on Netflix. Samsung's '/make' series on YouTube wins over Gen Z Nearly 80% of viewers said they want more episodes that show how influencers create videos. Adidas, Donald Glover drop short films for new shoe deal Glover also used Apple's AirDrop feature to give away pairs of the new sneakers to Coachella attendees. Doritos gamifies 'Spider-Man' campaign with web-based promo The PepsiCo snack brand's global push builds on fan anticipation for the film's July premiere. Recommended For You Improve your recommendations: click here to update your profile. Deep Dive What Keith Weed's departure means for Unilever — and CMOs generally Reports that the company could retire the chief marketer mantle with the loss of one of its most high-profile champions would be neither entirely surprising nor the alarm bell some industry watchers might think it is, according to analysts. Best of What We're Reading Yahoo Finance Coca-Cola is launching a full-scale attack on Starbucks AdAge Ancestry removes ad amid backlash Digiday ‘It’s a shakedown’: Everything you need to know about Google’s ‘unified pricing’ product changes Healthcare Dive 'Meet PillPack': Amazon rolls out Rx delivery direct marketing CNBC AB InBev alleges that a MillerCoors executive thanked the brewer for its controversial Super Bowl ad Variety Cord Cutting Will Accelerate in 2019, Skinny Bundles Poised to Fail (Report) Suggest a story we should read From Our Library Playbook Your New Game Plan for Managing Marketing Resources at Scale By Brand Studio View all resources Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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