April 26 - Amazon's ad growth slows | KFC's sexy Mother's Day spot

Campaign Trail: Adobe's influencer parody raises the bar for nonbranded creative work; KFC drops sexy Mother's Day video; Walmart reveals first 'intelligent' lab store on Long Island; Tostitos, Avocados From Mexico team for experiential Cinco de Mayo promotion View online | Sign up | Forward

Marketing Dive's Top News Daily edition | April​ 26,​ 2019 BROUGHT TO YOU BY — Marketing Dive Brand Studio Optimize Your Customer Acquisition Funnel With the evolution of third-party digital experiences, the customer acquisition funnel no longer starts on your website. Learn how to leverage these changes and drive customer action. Watch the webinar. Note from the editor Happy Friday! You may recognize a familiar column below — Campaign Trail — where we previously delivered the rundown and results of several wacky marketing efforts each week. Now, we're relaunching the column with a fresh format that'll bring you deeper analysis of a single campaign. The revamped biweekly column will dive into the creative strategy and process behind some of the latest campaigns, bringing you a behind-the-scenes look at how brands and their partners bring creative concepts to life. The first pieces centered on how Reebok's artsy ad may have missed the mark and why Mike's Hard Lemonade is creating smile-inducing content. Check out our latest column on Adobe's influencer parody below. As always, we welcome your thoughts. Enjoy, Natalie Koltun Associate Editor, Marketing Dive Twitter | Email Amazon's ad revenue rises 34%, but growth slows The e-commerce giant saw a sudden deceleration in ad growth after gaining at least 60% in the past five quarters. Column Campaign Trail: Adobe's influencer parody raises the bar for nonbranded creative work How can a brand effectively make a marketing video without branding? For the tech company, that meant letting its creative partners loose. KFC drops sexy Mother's Day video Dessert biscuits from Cinnabon and a Colonel Sanders-inspired Chippendales dancer are part of the push for one of the chain's busiest days of the year. Walmart reveals first 'intelligent' lab store on Long Island Equipped with cameras, sensors and interactive displays, the souped-up Neighborhood Market aims to take customer experience to new heights. Tostitos, Avocados From Mexico team for experiential Cinco de Mayo promotion Street teams will rove around New York City with table-side guacamole carts to distribute brunch-inspired snacks. Advanced TV coalition OpenAP becomes transactional with centralized marketplace NBCUniversal, Fox and Viacom will let advertisers buy media across traditional and digital TV while promising better performance data and audience targeting. Read more news What We're Reading Financial Times WPP sales slide following client losses Retail Dive Amazon 'morphing' free Prime two-day shipping to one day Adweek Will the $4.4 Billion Epsilon Acquisition Create New Data Challenges for Publicis? Digiday Why DTC brands may corner the connected TV market Suggest a story we should read From Our Library Webinar - on demand Understanding the new customer acquisition funnel By Brand Studio Playbook Your New Game Plan for Managing Marketing Resources at Scale By Brand Studio View all resources Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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