April 9 - Verizon talks in-house agency challenges | Marriott cooks up loyalty exclusives

Marriott offers exclusive classes with renowned chefs for loyalty members; Gen Z prefers Instagram when hearing from brands, Piper Jaffray says; How brands can score with esports marketing; Trolli taps weird web humor specialists for largest campaign to date View online | Sign up | Forward

Marketing Dive's Top News Daily edition | April​ 9,​ 2019 BROUGHT TO YOU BY — Marketing Dive Brand Studio Drive Efficient, Effective Campaigns A 360-degree view of your marketing activities is important in building an agile, personalized marketing strategy. Find out how marketing resource management can be a game-changer. Download the playbook. Verizon reveals the challenges and opportunities of in-house agencies As brands continue to bring more marketing work in house, internal teams promise agility, speed and deeper knowledge of brand values. Marriott offers exclusive classes with renowned chefs for loyalty members Experiential travel is a big priority for hospitality brands as the demand grows for more authentic and immersive adventures. Gen Z prefers Instagram when hearing from brands, Piper Jaffray says Just 6% of teens reported using Facebook, down from more than 22% six months ago. Sponsored Content by SnapApp Why the MQL is broken and what to do about It Strengthen Sales & Marketing alignment & processes by answering a few key questions. Deep Dive How brands can score with esports marketing Marketing opportunities are significant for a range of brands — but the window to enter the space and gain a strategic advantage is quickly closing. Trolli taps weird web humor specialists for largest campaign to date The Ferrara Candy line worked with the YouTubers behind the viral "Don't Hug Me I'm Scared" series on an effort that draws out its "delicious darkness." IBM shifts focus with sale of Watson marketing, commerce solutions The company previously offloaded parts of its marketing technology unit to HCL in December. Opinion 6 simple ways to ensure your paid search investment is still paying off Paid search investment theory is often overly complex. Here are some simple ways advertisers can fight inflation and improve returns. Read more news What We're Reading Digiday ‘It’s the tip of the iceberg’: Sizmek saga spells trouble for ad tech Eater Burger King Accused of Racism Over Tacky Chopsticks Ad in New Zealand AdAge Ad industry groups band together to influence Congress on data privacy Adweek Remember Free TV? It’s Coming Back in a Big Way Campaign Refinery29 taps WPP's George Rogers as development chief Suggest a story we should read Upcoming Event Understanding the New Customer Acquisition Funnel April 18, 2019 - April 18, 2019 | Webinar 2 pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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