April 4 - Adobe's star-studded influencer parody | Amazon demotes private label ads

Amazon demotes private label ads, CNBC reports; Agency leaders see opportunity — and risks — in marketers' data privacy turmoil; Molson Coors unveils direct-to-consumer shopping platform; Franzia wine toasts millennials with 'Franz for Life' campaign View online | Sign up | Forward

Marketing Dive's Top News Daily edition | April​ 4,​ 2019 BROUGHT TO YOU BY — Yext 71% of people use voice for common tasks Learn how voice search is changing consumer behavior, and what you can do to prepare your business for the voice-enabled future. Get the eBook. Adobe parodies influencers with star-studded short film directed by Zach Braff Inspired by the winning poster in a contest, the film depicts the coddled, over-the-top life of a 19th century influencer and features Alicia Silverstone, among others.  Amazon demotes private label ads, CNBC reports The change to the private label product ads comes as major tech companies face regulatory scrutiny by public officials and rival brands. Agency leaders see opportunity — and risks — in marketers' data privacy turmoil As platforms and brands steel themselves for regulation, agencies appear to be welcoming the opportunity to help fill in the gaps in data strategies. They still might need to grow a stronger backbone along the way. Sponsored Content by Yext "Alexa, should I optimize for voice search?" Find out how today’s leading digital marketing experts are using voice-activated devices. Molson Coors unveils direct-to-consumer shopping platform The beer giant launched an e-commerce site for its Blue Moon brand in April after unveiling a similar concept for Coors Light two months earlier. Franzia wine toasts millennials with 'Franz for Life' campaign The boxed wine brand's first campaign in 35 years gives the "Golden Girls" theme song a fresh spin. 84% of B2B marketers expect to see value from AI investments within a year, study finds Just 18% of B2B marketers and sales professionals are currently using AI, with 66% planning, evaluating or implementing an AI system. Column Campaign Trail: How Reebok's artsy 'Storm the Court' may have missed its shot The campaign's compelling first installment pivots from the athletic giant's past messaging, but did the creative risk to capture millennials sacrifice effective branding? Read more news What We're Reading Bloomberg Millions of Facebook Records Found on Amazon Cloud Servers BuzzFeed News Patagonia Is Refusing To Sell Its Iconic Power Vests To Some Financial Firms The Drum 'Stepping backward': why blockchain in marketing isn't the answer yet BioPharma Dive Purdue searched for new advertising agency: report Adweek DataXu Lays Off About 30 Staffers Suggest a story we should read From Our Library Playbook Your New Game Plan for Managing Marketing Resources at Scale By Brand Studio View all resources Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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