April 3 - Accenture buys Droga5 | Oreo, Mtn Dew reimagine 'Game of Thrones'

Oreo, Mtn Dew reimagine 'Game of Thrones' opening; Campaign Trail: How Reebok's artsy 'Storm the Court' may have missed its shot; Juicy Fruit asks consumers to chew over jingle makeover; EBay shuts down Commerce Network to focus on first-party advertising View online | Sign up | Forward

Marketing Dive's Top News Daily edition | April​ 3,​ 2019 BROUGHT TO YOU BY — Yext 71% of people use voice for common tasks Learn how voice search is changing consumer behavior, and what you can do to prepare your business for the voice-enabled future. Get the eBook. Accenture to buy Droga5 in significant bet on creative agency know-how The deal is Accenture Interactive's largest acquisition since its founding 10 years ago and shows a bigger commitment to the creative capabilities that ad agencies have traditionally dominated. Oreo, Mtn Dew reimagine 'Game of Thrones' opening Mondelez's cookie brand animated thousands of treats, while the PepsiCo beverage tapped Migos for a new verse to the theme song. Column Campaign Trail: How Reebok's artsy 'Storm the Court' may have missed its shot The campaign's compelling first installment pivots from the athletic giant's past messaging, but did the creative risk to capture millennials sacrifice effective branding? Juicy Fruit asks consumers to chew over jingle makeover Canadian fans of the Wrigley brand can vote on their favorite new versions, which span pop, hip-hop, country and R&B. EBay shuts down Commerce Network to focus on first-party advertising The e-commerce site hopes to boost ad sales by emphasizing advertising on its platform and walking away from the third-party network. Planter's brand NUT-rition highlights wage gap frustrations with hidden-camera video "The Pay Gap is Nuts" shows male grocery shoppers receiving packages with 20% less product, representing the disparity in how women are often paid. Walmart launches voice-activated grocery shopping A new service lets customers order groceries from their Google Assistant-enabled devices. Read more news What We're Reading Retail Dive Reebok kicks up 1st loyalty program O'Dwyer PR WPP Consolidates 11 Offices into Amsterdam 'Campus' Adweek Competing Narratives Emerge In Wake of Comscore Shakeup as Law Firms Promise to Investigate Ad Age Hulu is exploring new ad experiences for binge watching Grocery Dive ShopRite offers culinary inspiration with shoppable recipes Suggest a story we should read From Our Library Playbook Your New Game Plan for Managing Marketing Resources at Scale By Brand Studio View all resources Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Mobile Marketer | Social Media Today Connect With Us Twitter | Facebook Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Our mission is to provide busy execs like you with an overview of the Marketing industry in 60 seconds. Marketing Dive is a product of Industry Dive. View other Industry Dive publications. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive is a product of Industry Dive, Inc.. 1575​ Eye St NW, 4th Floor, Washington,​ DC 20005. We value your privacy. We won't share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip