April 2 - Unilever mulls retiring CMO role | Mike's Hard, Washington Post block bad news

Mike's Hard Lemonade blocks negative news in Washington Post homepage takeover; Maxwell House's Amazon orders come with 'Marvelous Mrs. Maisel' Passover book; Study: Half of marketers struggle with martech focused on personalization, optimization; Spotify sculpts Cardi B, other hip-hop stars for latest RapCaviar pantheon View online | Sign up | Forward

Marketing Dive's Top News Daily edition | April​ 2,​ 2019 BROUGHT TO YOU BY — Yext 71% of people use voice for common tasks Learn how voice search is changing consumer behavior, and what you can do to prepare your business for the voice-enabled future. Get the eBook. Unilever mulls ending CMO position with Weed's retirement, The Drum reports Rather than finding a replacement, the CPG giant might instead realign its marketing division altogether. Mike's Hard Lemonade blocks negative news in Washington Post homepage takeover Intended to spread joy, the campaign also includes an AI-powered pop-up, ad spots focused on happy local news and bright yellow newsstands. Maxwell House's Amazon orders come with 'Marvelous Mrs. Maisel' Passover book Consumers who order Maxwell House coffee on Amazon will receive a limited-edition Haggadah, the text read at the Seder during Passover.  Study: Half of marketers struggle with martech focused on personalization, optimization Marketers also face challenges with ROI, efficiency and attribution in their utilization strategies, despite these being among the top goals for martech. Spotify sculpts Cardi B, other hip-hop stars for latest RapCaviar pantheon Musical artists will be the subjects of life-sized sculptures on display at the Brooklyn Museum to celebrate cultural disruptors. How Audi shifted gears from being a quiet niche brand to a progressive challenger Everything from Marvel Studios tie-ups to app integrations with Major League Soccer have helped the luxury carmaker catch up to larger rivals like Mercedes-Benz and BMW in key brand metrics.  Read more news What We're Reading Bloomberg YouTube Executives Ignored Warnings, Letting Toxic Videos Run Rampant Digiday 'It was always a problematic child': What went wrong for Sizmek Food Dive Kellogg to sell Keebler and Famous Amos to Ferrero for $1.3B Variety Facebook Plans to Launch Watch-Like News Tab Sports Video Group Brightcove Completes Acquisition of Ooyala Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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